Marketing Specialist

Our office, Randolph Center for Oral & Maxillofacial Surgery, is seeking a Marketing Specialist to join our busy specialty practice. 

Busy oral surgery practice seeks a highly enthusiastic Professional Relations Coordinator. You will serve as a liaison with partnering practices and as a brand ambassador to promote the practice image. You will be responsible for continuing to build and maintain strong relationships, facilitate and coordinate events, and work closely with the pr team. Part of this role entails visiting our referring practices and building a trusting relationship to ensure their needs are met along with the patients they refer to our practice.

Your Responsibilities 

You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following: 

• Develop a marketing communications plan including strategy, goals, tactics and budget 
• Build relationships with existing and new patient referral sources to increase patient volumes 
• Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients 
• Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations 
• Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist 
• Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches) 
• Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event) 
• Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media 
• Manage local digital media assets, including locations website and social media accounts 
• Coordinate all public relations activities as needed 
• Monitor, analyze and communicate Marketing results on a monthly basis 
• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs 

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. 

Your Background 

You are a resourceful marketing specialist who loves building and developing relationships via multiple channels (in-person, digital, and print). You're a highly organized, detail oriented, flexible individual with the ability to multi-task effectively, meet deadlines and work as part of a team. You're excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You’re a kind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact.

You also have the following: 

• 1 year (preferred) experience of face-to-face marketing  
• BA/MA degree in Marketing, Advertising, Communications or a related discipline 
• Proven track record designing and executing successful marketing campaigns at a local level 
• Prior experience within the dental industry preferred; experience within specialty dentistry a plus 
• Prior B2C and B2B marketing experience preferred 
• Solid experience with social media including Facebook, LinkedIn, etc. 
• Drivers License required

If this sounds like you, you will fit right in with the team! 

Why You Should Join Our Team  

A career with us is a chance to work with everyone involved in the future of Specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results.  

We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between. 

Your Benefits & Perks 

• BCBS High Deductible & PPO Medical insurance Options
• VSP Vision Coverage  
• Principal PPO Dental Insurance  
• Complimentary Life Insurance Policy  
• Short-term & Long-Term Disability  
• Pet Insurance Coverage 
• 401(k) 
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off  
• Diverse and Inclusive Work Environment  
• Strong culture of honesty and teamwork 
• Employee Discounts at local restaurants and stores

Salary : $22 - $24