What are the responsibilities and job description for the Manager, Marketing Research position at SPECTRUM?
JOB SUMMARY
Charter Communications is looking to add a passionate consumer advocate to our Research team. This Manager will play a critical role to identify, champion and act on research and information needs. This individual will report to the VP, Consumer & Market Research and manage research projects to deliver against a strategic set of objectives. Join us in our new headquarters, walking distance from the Stamford, CT train station!
MAJOR DUTIES AND RESPONSIBILITIES
Identify research needs to support various functions throughout the company, including marketing, product, communications, sales, customer support, offer management, and competitive intelligence
Design and execute custom quantitative and qualitative research projects among residential consumers and small/medium business owners/decision makers
Keep teams informed of industry trends by synthesizing insights across third-party sources
Efficiently and effectively manage partnerships and vendors
Continuously explore new research methodologies and identify ways to improve research practices
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Bachelor's degree in Research, Marketing, Business, Management or related field
Related Work Experience
Project management experience; 3 years
Marketing Research experience; 5 years
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of syndicated partners (e.g. Comperemedia, Kantar, Forrester and SNL)
Knowledge of television, internet, mobile, and media products and services
Experience with or ability to learn User Testing and Qualtrics survey platform
Experience with or the ability to learn SPSS
WORKING CONDITIONS
Office environment, light to moderate travel required (10-20%)
Required to report to the Stamford, CT office MRS500 310397 310397BR
Charter Communications is looking to add a passionate consumer advocate to our Research team. This Manager will play a critical role to identify, champion and act on research and information needs. This individual will report to the VP, Consumer & Market Research and manage research projects to deliver against a strategic set of objectives. Join us in our new headquarters, walking distance from the Stamford, CT train station!
MAJOR DUTIES AND RESPONSIBILITIES
Identify research needs to support various functions throughout the company, including marketing, product, communications, sales, customer support, offer management, and competitive intelligence
Design and execute custom quantitative and qualitative research projects among residential consumers and small/medium business owners/decision makers
Keep teams informed of industry trends by synthesizing insights across third-party sources
Efficiently and effectively manage partnerships and vendors
Continuously explore new research methodologies and identify ways to improve research practices
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Strong communication skills
- Ability to identify research necessary to address a multitude of business needs
- Experience with various qualitative and quantitative research methodologies, including conjoint and discrete choice methodologies
- Ability to manage the complete research process and partner with outside vendors
- Ability to analyze and interpret data (both primary and secondary) to make recommendations
- Resourceful, proactive, and detail-oriented
- Able to thrive in fast-paced environment while managing multiple projects at once
- Ability to prioritize and organize effectively, work independently and make decisions
- Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
- Ability to read, write and speak the English language to communicate with employees and suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner
- Ability to maintain confidentiality (and honor all Charter customer privacy requirements)
Bachelor's degree in Research, Marketing, Business, Management or related field
Related Work Experience
Project management experience; 3 years
Marketing Research experience; 5 years
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of syndicated partners (e.g. Comperemedia, Kantar, Forrester and SNL)
Knowledge of television, internet, mobile, and media products and services
Experience with or ability to learn User Testing and Qualtrics survey platform
Experience with or the ability to learn SPSS
WORKING CONDITIONS
Office environment, light to moderate travel required (10-20%)
Required to report to the Stamford, CT office MRS500 310397 310397BR
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