Marketing Manager

The Marketing Manager is responsible for developing and maintaining well-planned marketing strategies for Spooky Nook Sports Champion Mill, Champion Mill Conference Center, Warehouse Hotel, and Forklift and Palate Restaurant. This position is responsible for targeting and communicating to existing customers, while driving new customers. They work with the media to provide a positive perspective on their company and proactively promote stories of potential interest to media.

This position reports to the Corporate Director of Marketing.

Benefits

Working at the largest indoor sports complex in North America is an experience that compares to no other. The atmosphere is filled with energetic excitement that provide an uplifting ambience throughout the facility. The Nook takes pride in its friendly, guest-focused team members that make kindness contagious and help others succeed.

As a full-time team member of the Nook, you will enjoy:

• Free family membership to our massive 80,000 sq. ft. fitness center, including all the equipment you need to fit almost any training program. Membership also includes all group fitness classes.
• Affordable and comprehensive Medical, Dental, and Vision benefits
• Competitive PTO package
• Paid holidays
• 401k program
• 35% discount on food and beverage purchases, including the Forklift and Palate restaurant
• 35% discount on all Nook apparel
• Free child care (3-hour increments)
• Discounts on academy team programs, birthday parties, personal training, event space rental, and more!
• Local business discounts

Essential Job Functions

• Identifies story ideas about Spooky Nook Sports Champion Mill, Champion Mill Conference Center, Warehouse Hotel, and Forklift and Palate Restaurant and strategically uses those stories to raise the profile of these businesses
• Develops relevant and impactful marketing campaigns, including social media, email, and website promotions in order to drive customer traffic
• Oversees and works with the Marketing Coordinator and Communications Coordinator
• Planning, developing and implementing PR strategies
• Liaising with colleagues and key spokespeople
• Pitches stories, answer media inquiries, cultivate relationships and coordinate media visits and appearances, including guided media and marketing tours
• Writing and distributing press releases
• Ensure all internal and external marketing meets the qualifications of our brand standards
• Monitors, collects, and reports media coverage to office team
• Writing and editing case studies, speeches, and annual reports
• Devising and coordinating photo opportunities with media
• Organizing events including press conferences, exhibitions, press and marketing tours
• Sourcing and managing speaking engagements and sponsorship opportunities
• Organize professional photo and video shoots for Spooky Nook Sports, Warehouse Hotel and Forklift and Palate Restaurant photos, magazines, television ads, etc.
• Manage internal PR with employees such as a company newsletter
• Coordinate press interviews with key personnel and journalists
• Attend weekend and evening events in the event that media shows up and to also take video and photos
• Write, review and approve internal and external communications
• Respond to chat and social messages on weekends and evenings
• Work with the Corporate Director of Marketing on projects, as needed
• All Other Duties as Assigned

Basic Qualifications

• Must be 18 years of age or older
• Must have dependable transportation to and from work
• Bachelor’s in Public Relations, Communications, Journalism, Marketing or related field
• Five or more years of experience working in a relevant marketing position
• Previous experience speaking to small and large groups in a public forum
• Must have a valid driver’s license

Preferred Qualifications

• Working knowledge of Constant Contact
• Basic Word Press or relevant website editor knowledge
• Familiarity with Google Analytics
• High level of computer knowledge including all Microsoft Office programs, and event management software
• Must have high level of interpersonal skills and ability to deal effectively with the public to serve as liaison to high profile members of the community and the tourism industry
• Highly dependable with a history of consistent attendance and punctuality
• Guest-focused/service-oriented; ability to see big picture and impact on company. Supports Company mission as serves as an advocate for its products and services
• Demonstrates a positive and friendly attitude towards guests, customers, and fellow employees. Exhibits a respectful, professional demeanor
• Self-starting and motivated with the ability to work independently and take initiative
• Ability to multi-task and balance multiple projects/duties at once
• Team-focused mindset; willing to set own priorities aside to help others; contributes to building a positive team spirit and morale
• Trustworthy and honest; takes accountability when appropriate
• Detail-Oriented; Demonstrates a consistent level of accuracy and thoroughness; looks for ways to improve and promote quality
• Ability to remain calm in tense or stressful situations
• Experience communicating with individuals of diverse demographics
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, fractions, and decimals
• Integrity to safeguard confidential information
• Leadership skills; Inspires respect and trust from others; provides vision, inspiration and guidance. Experienced in setting goals and developing individuals

Working Conditions

• Work environment: Upbeat, high-energy sports and event complex with heavy foot traffic and frequent large crowds. This position will primarily work in an office environment.
• Physical requirements: While performing the duties of this job, the team member will be regularly required to perform physical activity that includes moving about the work area, talking, hearing, standing, and sitting for long periods of time while working on a computer. He or she will frequently be required to bend, reach, lift, push and pull. The team member will be occasionally required to stoop, kneel, or crouch. He or she is required to have the visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.
• Lifting requirements: The team member will be required to lift, push, pull, lower and/or move up to 25 lbs. regularly.
• Noise Level: The noise level in this environment is typically variable.
• Work schedule: The work schedule may fluctuate to include evenings, weekends, and holidays.