Head of Public Relations

Who We Are

Spotter provides cash to Creators to grow or diversify their business while retaining their freedom.

Dedicated to empowering Creators and growing the Creator Economy, with Spotter, Creators receive cash for their catalogs through licensing their existing videos (and/or future video uploads) and receive a payout instantly.  Creators then use the funds to fuel their growth through hiring resources, investing, or anyway they choose, all while remaining independent. In addition to funding, Spotter provides Creators with in-depth data insights into the performance of all existing content to further help educate the Creator on the value of their library, the value of future uploads and how they can improve performance in the future.

Founded in 2019 to help YouTube creators scale their brands, as of January 2022, Spotter has deployed over $300 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 100,000 videos, generating 40 billion monthly watch-time minutes.  With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient and 100% brand safe.

Being at the forefront of the Creator Economy, we have incredible teams, doing exceptional work. If you want to find a true sense of belonging with individuals who are incredibly passionate about the work they are doing, where we put people over profits, transparency over mystery and radical change over gradual growth (we go big and take ownership of any risk!), then you’ve come to the right place.

What You’ll Do

In this newly created role, Spotter is seeking a Head of Public Relations to join our rapidly growing organization. You will have the opportunity to build and lead our global PR strategy ensuring it’s aligned with company leadership and overall business strategy. This role will report directly to our CEO.   

• Develop and implement goals, strategies, tactics, and timelines to create comprehensive and quality PR plans.
• Create and execute unique campaigns inclusive of mainstream, print, online, social media and broadcast opportunities with the ultimate goal of generating positive buzz and excitement about our exciting projects and growth.
• Establish long-lasting media relationships that yield great coverage, particularly within quality media outlets.
• Identify opportunities for and pitch stories that further Spotter’s position and executive profiles in the press.
• Manage large-scale, high-visibility projects and possess excellent time management and organization skills, with a reputation for flawless execution and management.
• Monitor competitive landscape, providing updates on key communication and press activity.
• Work directly with Creators to enhance our value proposition and position them as leading voice in the YouTube ecosystem.

Who You Are

This role requires a strategic and critical thinker with creative, out-of-the-box ideas, strong public relations skills and solid press relationships across multiple platforms. We are looking for someone who takes initiative and ownership of their work and is effective at cross-functional collaboration with different disciplines and stakeholders. You have extensive experience bringing fresh and creative media campaigns to fruition that met/surpassed goals and objectives.  You’re someone with precise attention to detail, deep market knowledge, and the know-how to ensure that the work we're doing is always well represented. 

• 15 years experience developing and executing comprehensive PR strategies, press outreach, the writing and reviewing of press releases, press kits and presentations and events ideally in media or entertainment within high growth companies.
• Results-driven individual who enjoys not only building the strategy, but also rolling their sleeves up to drive results.
• Demonstrated track record of planning, managing, and executing on complex campaigns.
• Excellent written and verbal communication skills with the ability to establish effective relationships with all levels including executive management.
• Must have strong written, verbal and organizational skills, have the ability to adapt quickly under pressure and possess strong leadership skills.

Why Spotter

• Medical insurance covered up to 100%
• Dental & vision insurance
• 401(k) matching
• Stock options
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters.

COVID-19 Vaccination Policy

Spotter requires proof of being fully vaccinated for COVID-19 as a condition of commencing employment. 

Spotter is an equal opportunity employer.  Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws. 

Equal access to programs, services and employment is available to all persons.  Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.