How much does a Public Relations Director make in the United States? The average Public Relations Director salary in the United States is $160,919 as of May 28, 2024, but the range typically falls between $141,428 and $183,182. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Public Relations Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Public Relations Director Salary $123,682 US May 28, 2024
25th Percentile Public Relations Director Salary $141,428 US May 28, 2024
50th Percentile Public Relations Director Salary $160,919 US May 28, 2024
75th Percentile Public Relations Director Salary $183,182 US May 28, 2024
90th Percentile Public Relations Director Salary $203,451 US May 28, 2024
25% $141,428 10% $123,682 90% $203,451 75% $183,182 $160,919 50%(Median) Didn’t find job title? Click
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What skills does a Public Relations Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Crisis Communications: Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”

3.

Internal Communications: Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.

Leadership 9.01%
Crisis Communications 1.71%
Internal Communications 0.95%
Others 88.33%
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Job Description for Public Relations Director

Public Relations Director directs and implements a company's public relations strategies. Manages media relations, announcements, editorial placement, and speaking opportunities. Being a Public Relations Director evaluates and authorizes all forms of communication regarding the organization for release to the public. Develops press releases, white papers and supporting materials. Additionally, Public Relations Director requires a bachelor's degree. Typically reports to top management. The Public Relations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Public Relations Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Public Relations Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Public Relations Director, the first career path typically progresses to Top Community Relations Executive.

Additionally, the second career path typically progresses to Top Public Relations Executive.

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Public Relations Director salary varies from city to city. Compared with national average salary of Public Relations Director, the highest Public Relations Director salary is in San Francisco, CA, where the Public Relations Director salary is 25.0% above. The lowest Public Relations Director salary is in Miami, FL, where the Public Relations Director salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Public Relations Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
141428
183182
160919

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
154468
213120
180589
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Public Relations Director in the United States. The base salary for Public Relations Director ranges from $141,428 to $183,182 with the average base salary of $160,919. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $154,468 to $213,120 with the average total cash compensation of $180,589.
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How much should you be paid?

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141428
183182

 

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Skills associated with Public Relations Director: Crisis Communications, Public Relations, Public Speaking, Media Relations ...More

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Public Relations Director Salary in United States
Public Relations Director Salary Graph, Regional Distribution and Summary