Marketer

Spowse islooking for an experienced Product Marketer to help scale Spowsesbrand as the leading relationships and social networking app inAfrica.

Reporting to the Product Manager you willbe responsible for developing and executing regional campaigns andgotomarket strategies and supporting growth through integratedmarketing campaigns.

You will ensure best practice in all aspectsof marketing while providing strategic direction to informcampaigns and strategies that meet our short and longterm businessgoals.

This roles key focus is on delivering newuser growth in Africa via improved marketing planning and efficientactivation of marketing plans monitoring analytics and identifyingopportunities to build and scale our brand.

You will also act as aliaison for the Africa marketing team with wider global teams inthe group to ensure we are up to date ondevelopments / strategy.

Tasks

Whatyoull be doing

• Workwith the Spowse Marketing teammates in assisting marketingstrategies and activities that drive new user growth in Africa andmeet short and longterm business goals.
• Leadand support the development of Integrated Brand campaigns andgotomarket strategies.
• Lead on the ideation andpitching of disruptive gotomarket opportunities and culturallyrelevant opportunistic ideas.
• Manage internalresources to develop integrated campaigns (briefing reviewsproviding strategic feedback production execution).

Identify andcommunicate potential conflicts changes to scope and alternativesolutions.

• Lead development of creative assetsensuring localization across platforms
• Workcollaboratively with internal media team and key media partners tobuild and execute campaign media plans.
• Buildmarketing processes toolkits and best practices in collaborationwith other marketing teammates and crossfunctionalteams.
• Work closely with the Product Marketingteam responsible for marketing campaigns celebrating our productfeatures and launches.
• Identify best practicesworking with all markets to ensure consistency assisting in robustplanning.
• Track and measure campaign successleading communication with internal and external parties andfacilitating regular checkins with teamleads.
• Prepare presentations and clearlycommunicate findings from initiatives to management to the broaderorganization and on occasion leadershipteams.
• Provide oversight and support to juniorcontributors on the team enabling the best work of others on theteam.
• Manage relevant marketing budgets todeliver work on time and withinbudget.

Requirements

Aboutyou

• You have experiencein large brand campaign management with an understanding ofcommunications and media planning.
• You haveexperience and knowledge of Marketing in a techenvironment.
• You have experience drivingcustomer acquisition and growth through the implementation ofdigital and traditional media strategies.
• Youhave excellent communication presentation management andinterpersonal skills.
• Experience working withmedia and creative agencies.
• You havesolid knowledge for consumers with a demonstrated experienceutilizing consumer research and data to drive actionable insightsto inform marketing strategy and improve the consumerexperience.
• Experience managing multiplecampaigns at the same time and working with many different internaland external teams to ensure we are launching our programsseamlessly and to the highest impact.
• You havestrong budget and project management skills attention to detail andcommunication.
• You have a track record of highperforming digital campaigns against relevantbenchmarks.
• You understand social networkingdating or other digitalfirst platforms and are a strong believer inSpowses brand vision and values.
• You can takethe initiative in handling projects and anticipatingneeds.
• Positive committed cando attitude andflexible approach.
• Able to work within tightdeadlines adjust to changes in priorities and balance shorttermneeds with longterm strategicinitiatives.

Benefits

MedicalAssistance

Monthly allocationallowance

and many otherpecks

Salary expectations : 250k350k

Last updated : 2024-05-25