Executive Director

Starling at Ponte Vedra Senior Living Community offers unparalleled Assisted Living and Memory Care lifestyles. We’re looking for a dynamic and personable Executive Director to carry out the company’s Mission and Core Values.

The professional selected for this dynamic role will manage all aspects of the 24-hour, 7 day a week operation of the community, in order to ensure resident and family satisfaction, as well as regulatory compliance. They will work closely with Starlings’ COO and Regional team, to develop and execute strategy and initiatives to consistently deliver the Mission and Core Values of the organization.

The ED will be tasked with managing their team to meet the Company's quality standards and financial goals while adhering to operating policies and applicable regulations.

Educational Requirements And Experience

• Bachelor’s degree, preferably in Business Administration, Hospital Administration, or Health related field.
• State of Florida CORE Certification required.
• Minimum of three years managerial experience preferably in the senior living, health care or hospitality industries.
• Previous management experience including hiring, coaching, performance management, daily operations supervision and discipline.
• Previous sales experience preferred.
• Demonstration of success in managing operating expenses.
  
  

Essential Duties And Responsibilities

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

Managing Vision and Purpose

Business Development and Top Line Growth

• Demonstrates the ability to identify and build relationships within the local area that drives businesses into the community, as well as effectively price the product, thereby maximizing top-line revenue growth and achieves appropriate market position.
• Ensures the community has an effective external business development strategy in place, with clear accountabilities assigned, is able to articulate results and adjust plan accordingly to maximize referral leads and move-ins. Submits EBD Plans to VPO prior to Quarterly deadlines.
• Holds Sales Director and other community leaders accountable for a predetermined number of quality visits and establishes appropriate referral sources, resulting in move-ins from referrals approaching company best practice standards.
• Cooperates with all professional organizations which have an interest in the medical, nursing, social service, educational and recreational aspects of the community.
  
  

Family Services

• Maintains a monthly proactive communication with resident’s family members or responsible parties via calls, emails, care plan meetings, letters.
• Oversees the planning of an in-house family event monthly.
• Encourages family involvement via Volunteer Programs.
• Available to residents and their families.
• Ensures implementation and maintenance of a family support program.
• Ensures Family Service Meetings are happening regularly.
• Ensures Wellness and Resident Care systems are implemented and followed and Nursing has appropriate interventions and follow ups in place.
  
  

Quality Assurance and Regulatory Compliance

• Strives for excellent quality care and service delivery as measures in the Quality Services Review process; institutes and ensures corrective action in a timely manner.
• Reviews customer surveys and acts accordingly; institutes appropriate corrective actions in a timely manner.
• Develops a thorough working knowledge of state regulations, policies and procedures dictated for residents; ensures compliance.
• Ensures all resident administrative files are well maintained, current and in compliance with state regulations.
• Ensures community is in compliance with OSHA requirements.
• Provides leadership and promotion of the Safety and Risk Management policies.
• Reviews all incident reports; ensures corrective actions are in place in a timely manner.
• Maintains and safeguards the property of the community in accordance with accepted policies.
• Exercises sound fiduciary responsibility while adhering strictly to the established policies and procedures of the Owners.
• Cooperates to the fullest extent possible with all municipal, county, state and federal agencies, departments, bureaus and commissions which maintain or exercise any regulatory authority over the community to include Fire Safety and Disaster Preparedness policies and procedures.
  
  

Business Acumen

• Meets the financial targets with the goal to maximize return.
• Thinks abstractly and makes things work when there is no absolute instruction; ability to adapt to business needs.
• Functional knowledge of all operating programs including memory care, clinical, dining and social programs.
• Ability to forecast accurately.
• Overcomes competitive obstacles.
• Understands market dynamics.
  
  

Financial Management

• Strives to improve profitability on an annual basis.
• Prepares, adheres to the community budget.
• Ensures budgeted revenue is achieved or exceeded by maximizing occupancy and room rate.
• Reviews monthly financial statements implements plans of action for deficiencies.
• Effectively manages collection process.
• Manages variable and other productive labor to benchmarks adjusting timely to occupancy and service level changes.
• Manages key, non-labor operating costs in line with budgeted levels.
• Processes and submits monthly expenses and budget data timely per policies and internal business controls.
• Assists in development of initial draft of operating and Capital Expenditure Budget for the community.
• Prepares initial variance analysis of Monthly Financial Statements.
  
  

Customer Focus

• Dedicated to meeting the expectations and requirements of internal and external customers; gets first hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Achieves outstanding resident engagement and team member engagement survey results.
• Leads the development and regular review of the engagement improvement plan.
• Effectively resolves customer concerns through consistent use of the problem resolution program.
• Holds consistent, effective Resident Council meetings.
• Customer referrals achieved on a regular, recurring basis; strives to be above the company average.
• Leadership team interacts with residents.
• Minimal loss of residents to competitors, with a declining trend that is below company average.
• Initiates, promotes and provides ongoing commitment to excellence in services.
• Maintains a close liaison with residents and their organizations, keeping informed at all times of their desires and requirements.
  
  

Command Skills

• Provides honest and constructive evaluation of Department Leaders.
• Provides frequent, systematic communication with team, residents and community.
• Drives low turnover by utilizing best practices.
• Expresses expectations both verbally and in writing.
  
  

Driving for Results

• Meets NOI expectations.
• Manages the P&L.
• Meets occupancy expectations.
• Achieves and executes consistent labor schedules seven days a week.
• Achieves great resident retention through a focus on service.
• Actively participates in local business councils.
• Instills in team members a “whole community approach”.
• Drives ownership to the department leaders.
• Pursues a personal program of continuing education in all relevant aspects of the senior living industry as determined appropriate by management.
• Participates in planning and implementing the marketing and sales strategies as established by marketing and management for all components of the community. Directly supervises the marketing efforts after stabilized occupancy.
  
  

Supervisory

• Oversees all departments, maintaining full responsibility for efficient operations and compliance with the financial goals established in the approved Operating Budget.
• Deals with direct reports firmly and fairly in a timely manner; does not allow problems to fester, regularly reviews performance and holds timely discussions; can make tough decisions when all other efforts fail.
• Maintains appropriate level of part-time staff to prevent overtime, staffs peak activity periods.
• Promotes development of team management skills, capabilities and sharing of best practices.
• Addresses team member concerns directly, contributing to low team member turnover and increasing engagement.
• Ensures consistent and timely orientation and ongoing training is delivered to team members.
• Ensures that appearance and presentation of staff is professional.
• Promotes a positive and efficient work atmosphere by establishing an organization that has a formal system of accountability and clear chain of command.
• Performs all other duties assigned.
  
  

Salary is $95,000 to $100,000 based on experience