Search Engine Marketing (SEM) Analyst
Job Posting for Search Engine Marketing (SEM) Analyst at State Farm
Overview
We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!
Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team!
NOTE: This role is a Hybrid work arrangement from Richardson, TX or Bloomington, IL
*****Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization
(e.g. H-1B visa) for this opportunity*****
Responsibilities
Join a Fortune 50 company's internal Search Engine Marketing team to support our vision of positioning State Farm as the foremost customer-centric and experience-driven brand , and empower State Farm to not only lead our industry , but transcend it .
As a Search Engine Marketing (SEM) Analyst , on the Performance Marketing Execution team, your analytical skills will be stretched as you plan and execute paid search strategies within our ad & bid management platforms. This role will also monitor campaign performance and bidding strategies to respond to and anticipate trends and competitive landscape changes, all the while managing a $100k monthly budget. Teamwork and collaborative planning skills will be honed and tested as you analyze and make optimizations to existing accounts. This is an amazing opportunity for an experienced Paid Search/Search Engine Marketing professional who learns quickly and thrives when given new challenges and wants to work for a Fortune 50 company with a Fortune 50 budget to support our Enterprise goals.
Qualifications
- 4 years of hands-on experience managing paid search strategy and campaigns in Google Ads & Microsoft Bing with budgets of $100k /month
- 2 years of experience with bid management platforms (preferably Search Ads 360 )
- Robust analytical skills and ability to analyze large volumes of complex data
- Track record of A/B and multivariate testing at scale
- Communication skills and ability to present paid search strategy, ideas, and value to a diverse audience
- Experience in using 1 st party data and audiences, including Google Analytics 4
- Familiarity with conversion tracking, including Floodlight tagging
- Understanding of Adobe Analytics or similar products
- Exceptional skill in Microsoft Excel & PowerPoint
Please see job description
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Salary.com Estimation for Search Engine Marketing (SEM) Analyst in Bloomington, IL
$120,353 to $161,925
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