MARKETING MANAGER

Description

Marketing Manager

Seeking a Marketing Manager in Johnson City, TN for our Marketing Team. Office hours are typically 8-5, Monday through Friday.

WHO WE ARE:

State of Franklin Healthcare Associates is a physician-led and employee-owned multi-specialty care group of more than 250 providers and 900 team members headquartered in Johnson City, TN with 35 locations in the upper East Tennessee & Southwest Virginia region.  Our mission is to improve the health and well-being of our patients and our team members.

PRIMARY RESPONSIBILITIES:

• Manage graphic designers to create compelling marketing that aligns with brand standards and campaign goals.
• Responsible for creating and executing strategic design solutions that achieve results in multi-media campaigns, print ads, logos, print collateral, website designs, as well as overall brand development.
• Works closely with the traffic manager and digital marketing specialists to oversee digital and traditional marketing campaign.
• Assists Director of Marketing and Communications in coordinating various integrated marketing activities
• Identify and establish metrics and measures of success for all local marketing effort, creating a metrics dashboard to report outcomes monthly.
• Identify and monitor competitor activities and efforts within the area.
• Conduct market research to inform marketing strategies and analyze campaign outcomes. Use insights to refine future marketing effort and enhance client satisfaction.
• Regularly report to Direct of Marketing and Communications on campaign performance, providing actionable insights and recommendation for future marketing initiatives.  
• Ensure optimal use of budget for maximum return on investment.
• Responsible for working with cross-functional teams within the department to make sure objectives are met. Foster a collaborative environment where creative ideas and innovative strategies are encouraged.
• Assists with updates and creates new content for website – including links to articles, educational material, and blog posts.
• Responsible for photo library and videos for the organization.

REQUIREMENTS:

Requires a minimum of a bachelor’s degree in marketing, business, or a related field.

EXPERIENCE:

A minimum of 7 years related experience in healthcare. It is vital that an individual in this position be capable of good communication skills and has proven experience developing marketing plans and campaigns.

WHAT WE OFFER:

State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include:

• Company Provided Life and Accidental Death and Dismemberment Insurance
• Company Provided Long Term Disability Insurance
• Employee Stock Ownership Plan
• 401(k) Company Contributions
• Voluntary options for Medical, Dental, Vision, and additional Life Insurance.
• Company match in Health Savings Account Plans (restrictions apply)
• Vacation, Personal, Sick and Holiday Time Off
• An array of team member perks and discounts
• Tuition Assistance Programs
• And more!

Qualifications