Social and Digital Media Manager (Full-time)

POSITION

Full-time Social and Digital Media Manager

JOB CODE

10058

DEPARTMENT

8370100098

LOCATION

On Campus – Not a remote position

JOB SUMMARY

Under the general direction of the Director of Marketing, the Social & Digital Media Manager will develop, implement and evaluate proactive and reactive social media and digital marketing strategies and tactics to support recruitment, career services, academic affairs, student life, continuing education, as well as fundraising and institutional advancement in achieving institutional strategic goals. Areas of responsibility will include social media management, online advertising and marketing, video content management, writing and editing copy for the College’s social, digital media channels and reporting impact results. .

MAJOR DUTIES

• Provide leadership, vision, and accountability in implementing the strategic direction of the College’s website, interactive and social media campaigns.
• Write and edit copy for use in social and digital marketing platforms.
• Strategically create and implement social media campaigns to increase visibility on social networks for the College, departments, and student organizations (i.e. Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, etc.).
• Manage the design, review, and updating of the College website, as well as develop and implement comprehensive digital marketing strategies and campaigns for College, departments, and student organizations.
• Manage reporting of digital and social media campaign effectiveness and results.
• Articulate and promote the College’s brand differentiation through the website, social media sites, interactive marketing communication vehicles, and email and online marketing campaigns.
• Lead integration of video content into the College’s marketing and advertising plans.
• Ability to recognize emerging trends in video content.
• Routinely work with College leadership, administration, staff, and faculty to help them meet their communications and marketing needs.
• Develops and maintains working relationships, communications, and contacts with staff members as well as applicable external parties;
• Displays a high level of effort and commitment to performing work; operates effectively within the organizational structure; demonstrates trustworthiness and responsible behavior;
• Manages all social media platforms;
• Collaborates regarding upcoming projects and campaigns for community and public awareness programs;
• Writes a variety of press releases for programs offered, students, faculty and staff at the College;
• Acts as a liaison with media representatives;
• Participates in assessment, planning, budgeting, and staff development;
• Performs other duties as assigned.

COMPETENCIES

• Knowledge of Adobe Creative Suite
• Knowledge of PC and Mac systems
• Knowledge of marketing and advertising principles
• Knowledge of social media marketing
• Knowledge of target audience and service area
• Organizational skills
• Skills in photography
• Skill in the operation of computers and job related software programs
• Oral and written communication skills
• Decision making and problem solving skills
• Skill in interpersonal relations and dealing with the public

MINIMUM QUALIFICATIONS

• Bachelor’s degree *OR* Five (5) years of experience in a related field

PREFERRED QUALIFICATIONS

• Demonstrated knowledge and use of proactive and reactive social media and digital marketing strategies and tactics
• Demonstrated experience with the development, execution, measurement and evaluation of social media campaigns, integrated with additional public relations and marketing/advertising strategies and tactics
• Excellent writing skills and clear, effective communication skills ensuring all content is on-brand and consistent in style, quality and tone of voice.
• Understanding of “back end” and “front end” web development
• Experience working with (digital) content management system(s)
• Demonstrated experience working with clients and marketing teams to achieve results
• Supervisory and leadership experience
• Computer proficiency and demonstrated skill in Microsoft Office and Adobe Creative Suite, as well as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and others.

COMPENSATION

• Salaried
• Salary commensurate with qualifications and relevant experience
• Eligible for benefits

NOTICES

• For assistance/accommodations with the application/interview process, contact April Bentley, Human Resources Coordinator at abentley@southernregional.edu or 229-217-4255
• All required education credentials, license, certification and/or registration must be submitted prior to employment
• References will be checked
• Post-offer requirements following a conditional offer of employment to include a criminal history records check, a motor vehicle records check, and as applicable, pre-employment/random drug testing, credit history records check, fingerprinting records check, medical examination, psychological screening, and test for deception.

SRTC STATEMENT OF EQUAL OPPORTUNITY

The Technical College System of Georgia and its constituent Technical Colleges do not discriminate on the basis of race, color, creed or religion, national or ethnic origin, sex (including pregnancy, sexual orientation, and gender identity), disability, age, political affiliation or belief, genetic information, veteran or military status, marital status, or citizenship status (except in those special circumstances permitted or mandated by law). This nondiscrimination policy encompasses the operation of all technical college-administered programs, programs financed by the federal government including any Workforce Innovation and Opportunity Act (WIOA) Title I financed programs, educational programs and activities, including admissions, scholarships and loans, student life, and athletics. It also encompasses the recruitment and employment of personnel and contracting for goods and services.

The Technical College System and Technical Colleges shall promote the realization of equal opportunity through a positive continuing program of specific practices designed to ensure the full realization of equal opportunity. The following person(s) has been designated to handle inquiries regarding the nondiscrimination policies: Darbie Avera and Connie Barrett. At Southern Regional Technical College (SRTC), the Title IX Coordinator is Darbie Avera, SRTC-Moultrie 800Veterans Parkway North, Moultrie, GA 31788, Building A, (229) 217-4145, davera@southernregional.edu. The Section 504 Coordinator for SRTC is Connie Barrett, SRTC-Thomasville 15689 US Hwy 19 N, Thomasville, GA 31792, Building A, (229) 227-2676, cbarrett@southernregional.edu.