Public Information Director 1
Job Posting for Public Information Director 1 at State of Louisiana
The Louisiana Department of Health is dedicated to fulfilling its mission through direct provision of quality services, the development and stimulation of services of others, and the utilization of available resources in the most effective manner.
LDH serves as a model employer for individuals with disabilities.
This position is located within the Louisiana Department of Health / Office of the Secretary / Executive / East Baton Rouge
Announcement Number: OS/DRT/195073
Cost Center: 3071080101
Position Number(s): 50389158
This vacancy is being announced as a Classified position and may be filled as a Probationary or Promotional appointment.
No Civil Service test score is required in order to be considered for this vacancy.
To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
*Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.*
A resume upload will NOT populate your information into your application. Work experience left off your electronic application or only included in an attached resume is not eligible to receive credit
For further information about this vacancy contact:
Deanda Thymes
Deanda.Thymes@la.gov
LDH/HUMAN RESOURCES
BATON ROUGE, LA 70821
225 342-6477
This organization participates in E-verify, and for more information on E-verify, please contact DHS at 1-888-464-4218.
MINIMUM QUALIFICATIONS:
A baccalaureate degree plus four years of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.
SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.
A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for one year of the required experience.
Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A baccalaureate degree with twenty-four semester hours in English, French, speech, journalism, marketing, mass communications, broadcasting, or public relations, or a combination of the above courses to total twenty- four semester hours will substitute for one year of the required experience.
Graduate hours which included a combination of eighteen semester hours per thirty in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
A master's degree in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.
NOTE: Any college hours or degree must be from an accredited college or university.
NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.
Function of Work:A baccalaureate degree plus four years of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.
SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.
A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for one year of the required experience.
Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A baccalaureate degree with twenty-four semester hours in English, French, speech, journalism, marketing, mass communications, broadcasting, or public relations, or a combination of the above courses to total twenty- four semester hours will substitute for one year of the required experience.
Graduate hours which included a combination of eighteen semester hours per thirty in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
A master's degree in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.
NOTE: Any college hours or degree must be from an accredited college or university.
NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.
To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level of Work:
Manager.
Supervision Received:
Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised:
May supervise Public Information Officers, clerical and other technical employees.
Location of Work:
May be used by all state agencies.
Job Distinctions:
Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.Serves as agency or office spokesperson with the media, community, and in crisis situations.
Serves as division director.
Addresses legislative issues impacting the department with the media.
Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.
Approves all information entered on the agency's web page by lower level webmasters.
Develops training programs and conducts training of agency media liaisons and webmasters.
Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.
Develops and implements agency Web Page Policy.
Develops and implements agency Media Relations Policy and Media Relations Plan.
Develops and implements agency Crisis Management Plan.
Designs agency web page, selects web page software and appropriate technology to use on the web page.
Develops and publishes agency news to the Louisiana State web page daily or as needed.
Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.
Interprets agency programs for the media and the public, including technical areas peculiar to that agency.
Identifies potential public relations problems and advises agency officials of appropriate preventative actions.
Influences top level staff to take specific actions regarding public relations activities.
Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.
Oversees agency use of contracted advertising and public relations.
Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.
Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.
Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Conducts regular public relations campaigns with assistance of agency media liaisons across the state.
Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Responds to electronic commerce inquiries for the office or agency.
Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Develops audio video presentations.
Researches materials for and writes speeches on selected topics for agency executives.
Conducts marketing for agency programs, services, and Louisiana products.
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