Director of Marketing

Objective: Lead and direct the marketing team through the continuous improvement of the competitive position of the firm by developing, coordinating, participating in, and providing oversight to the data-driven marketing strategies of the firm, including community relations and events, that align with our vision, mission, and core values.

Desired Outcomes:

Accountable to driving firm growth through client acquisition

• Own brand and marketing strategy, driving firm growth by keeping a strong pulse on the firm’s industry, marketing results across digital and traditional marketing channels
• Manage, develop, and inspire a team responsible for hitting case goals for the firm
• Manage, monitor, and negotiate with vendors, driving ROI and better performance
• Report relevant KPIs and budget to partners and executive team
• Oversee and implement multi-million-dollar advertising budget

Accountable to making positive strategic adjustments based on data analysis

• Make real-time strategic adjustments to marketing efforts and budget based on insights pulled from data
• Report on data, suggestions, and insights to our COO and leadership team weekly
• Report on results to our vendors regularly and hold them accountable to results, as well as creating and executing plans based on data
• Work with internal teams to improve processes and service based on data pulled

Accountable to increasing brand awareness and positive perception

• Ensure branding is consistent and impactful across all marketing channels
• Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns
• Stay updated on marketing trends to ensure our client is living up to its cutting-edge values and staying in front of its audience across emerging channels, pivoting as channels become less relevant or impactful
• Drive goodwill and trust with our communities through events, social engagement, and awareness
• Work with internal and external teams to discover community needs and create efforts to meet those needs
• Stay educated on local and current events to give a local, caring voice to our marketing efforts and meet community desires with creative and promotional items.

Preferred Skills/Abilities:

• Exceptional knowledge and thorough understanding of marketing strategies and practices
• Excellent verbal and written communication skills
• Exceptional analytical skills
• Excellent interpersonal skills
• Confidentiality and strong judgment
• Strong problem analysis and problem-solving skills
• Ability to act with integrity, professionalism, and confidentiality
• Strong supervisory and leadership skills
• Teamwork and high collaboration

Preferred Education and Experience:

• Experience leading a team of 5
• 2 years in a personal injury marketing
• Experience with cross-departmental collaboration
• Experience with Salesforce and/or HubSpot
• Experience with tools to interpret marketing data such as Google Analytics, Meta Business Suite, Google Search Console etc.
• Experience negotiating, planning, and developing effective media buy strategies, specifically for television, billboards, and radio
• Experience with creating, monitoring, and managing marketing budgets efficiently
• Experience with paid digital advertising, such as Google LSAs and Google Paid Ads
• Bachelor’s or advanced degree in marketing, business, or related field
• Well-versed in using SEO and social media strategies designed to attract clients

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds
• Must be available to travel to workshops, conferences and company functions and events