Product Marketing Manager

Company Description

Strider is revolutionizing the way companies, universities, research institutions, and government agencies protect their innovation and compete in a new era of global strategic competition. Our trailblazing technology and intelligence solutions enable clients to proactively identify, manage, and respond to nation-state directed IP theft and supply chain vulnerabilities.

If you’re ready to be part of an elite team tackling some of the most pressing security and technology challenges, let’s talk.

Job Description

Objectives and Responsibilities:

• Manage the development and execution of product marketing initiatives from start to finish, leveraging internal support and driving collaboration
• Establish product value positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Craft compelling messages and use-cases across marketing channels (website, one-pagers, social media, ad campaigns) to drive engagement and lead generation
• Work closely with the Senior Marketing Manager on Prospect/Client marketing to identify client insights, trends, market analysis, and marketing best practices to build successful strategies
• Evaluate projects using relevant KPIs and feedback from existing and prospective clients
• Study company products and translate technical details into benefits for clients
• Assist with other marketing, branding, and public relations projects, as needed
• Reporting directly into Marketing Director
• Plan and execute the launch of new related products and releases and manage the cross-functional implementation of the plan, working directly with the Product and Sales teams

Skills and Qualifications:

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• 5 years of proven experience in product marketing for enterprise software companies developing marketing plans and campaigns
• Must have SaaS experience
• Strong project management, multitasking, and decision-making skills
• Data-driven decision maker with a creative eye
• Experience with CRM tools and working with an agency preferred

Benefits

• Competitive Compensation
• Company Equity Options
• Unlimited PTO
• US Holidays (Office Closed)
• Paid Parental Leave
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan