Trade Marketing Manager

About Us:

SuLo Distro, a local Los Angeles Cannabis Distributor, is seeking a Trade Marketing Manager. In this role, you will be responsible for developing and managing go to market calendar and trade programming across a portfolio of Cannabis brands. This role is primarily focused on business planning and development of strategic trade programs that effectively bring brands to life at retail and drive Rate of Sale (“ROS”)

Essential Responsibilities

Business Planning:

• Own the go to market programming and calendar for all distributed brands

• Develop impactful trade programs and execution toolkits to support and leverage key selling occasions - including but not limited to brand launches, product launches, promotions, and retail brand activations

• Develop merchandising and brand activation guidelines that drive optimal placement/visibility and effectively convey brand to consumer at point of purchase

• Source, manage, and coordinate commercial assets and collateral including merch, PPG, Displays, and POS material

• Manage SuLo brand asset library, ensuring the field team is aware and prepared of new assets and product releases.

• Manage industry conferences and trade show activations on behalf of SuLo

• Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Rate of Sale (ROS)

• Plan and present reports on account progress, goals, and quarterly initiatives to share with team members and stakeholders

Communication & Collaboration:

• Work collaboratively across Marketing, Sales, and Partner brand stakeholders to ensure trade marketing programs are developed and deployed effectively

• Develop and manage routine e-mail communications to retailers, ensuring effective communication of programs and initiatives

• Support front line sales team execute meaningful brand activations and events

• Collaborate with the sales team to maximize profit by up-selling or cross-selling

• Schedule regular ride alongs with field team to support and identify new trade marketing opportunities

Qualifications / Skills and Knowledge Requirements:

• Must be over 21 years of age

• Must have valid driver’s license with clean motor vehicle driving record

• At least 2 years of CPG trade marketing experience, Cannabis experience a plus!

• Strong relationship management and networking skills

• Sense of urgency and timeliness

• Ability to think creatively and innovatively

• Professional judgment and discretion

• Familiarity with market trends

• Core competencies: intensity and commitment to task, competitive, assertive, high mission of service, strategic, and creative

• Existing Cannabis Industry relationships

• Ability to work weekends and evenings

• Basic computer knowledge, proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook)

• Ability to multitask and work in a fast-paced environment

• Self-motivated

General Information:

The above statements are intended to describe the general nature and level of work being performed by those assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• CPG trade marketing: 2 years (Preferred)
• HR systems and software tools: 1 year (Preferred)
• cannabis: 1 year (Preferred)

Work Location: One location