Marketing Services Specialist

Sunburst Chemicals, headquartered in Minneapolis, Minnesota, is an industry leading manufacturer of cleaning and sanitation chemicals, specializing in solid detergent systems. Customer applications include institutional laundry, food service, housekeeping/janitorial and various industrial applications. For over 95 years, Sunburst has been a family owned and operated business with a passion for helping customers succeed by bringing value to them through innovative solutions.

Sunburst Chemicals seeks qualified applicants for the position of Marketing Services Specialist. The Sunburst Marketing Services Specialist leads Marketing department activities in alignment with company strategic initiatives. Activities include, but are not limited to, research, content and collateral design, campaign and promotion creation, design and implementation, project management, data / trend analysis, and placement of campaigns, promotions and advertisements across a variety of channels. The Marketing Services Specialist is also responsible for general marketing support within assigned Sunburst markets, sales and service regions, and business units.

Specific Duties

The Marketing Services Specialist reports directly to the Director of Marketing and is specifically responsible for:

Subject Matter Expertise:

• Subject matter expertise will be required, especially as it relates to assigned markets and regions. This includes knowledge of Sunburst programs, specific product features and competitive advantages, market trends and how Sunburst programs can support business needs and challenges.
• General Marketing knowledge: Provide advice to Sunburst field team members regarding trends and strategies to drive sales.
• Visibility with industry experts, trade associations, and potential clients to drive brand awareness.

Marketing Support and Project Management:

• General management of Marketing projects as requested (Marketing campaigns, sales promotions, National Account initiatives, region specific initiatives, etc.).
• Recommending and assisting with updates and maintenance of Sunburst’s website to include changes and modifications relevant to business strategy. Also ensure organization, content and layout features support ease of operation and use.
• Managing and executing against all trade show activities (in-person and virtual) within assigned markets and regions.
• Providing Field Sales and Service with sales enablement tools and data analysis to support and / or assist in the creation of ongoing sales initiatives and campaigns and strategies.
• General leadership of Sunburst’s marketing creative activities within assigned markets and regions.
• Providing direction to and coordinating communication on projects that involve outside consultants.
• Actively participating in and initiating brainstorming activities that lead to concrete campaigns, promotions, and marketing and sales enablement tools.
• General management of CRM Marketing Leads database within assigned markets and regions, including identification of active, warm, and hot leads and strategies for moving leads to opportunities.
• Other Marketing support and project management activities as assigned by the Director of Marketing.

Content and Collateral Support:

• Managing co-branding and co-marketing requests for literature within assigned regions and national accounts.
• Consistently review all marketing collateral for updates and brand consistency. Update as necessary and ensure all marketing channels have consistency with collateral.
• Assist Director of Marketing with auditing Sunburst’s website for relevance and competitiveness.
• Recommending, designing, and implementing sales enablement tools from the ground up.
• Recommending, designing, and creating campaigns and promotions within assigned Sunburst markets and regions.
• Other content and collateral support as assigned by the Director of Marketing.

General Support:

• Actively participating as a Marketing representative on the New Product Development process for Strategic and Tactical projects.
• Providing Administrative Support Manager with assistance on specific projects as requested.
• Act as a backup of Marketing team members.
• Assist Director of Marketing with leveraging relationships with Sunburst’s top distributor partners and end-use customers.
• Co-leading the Volunteer committee by coordinating and communicating efforts company-wide.
• Assisting with the planning, coordination, communication and execution of special events including, but not limited to Company events, Management and Sales meetings and monthly newsletter.

Education & Experience:

• Bachelor’s Degree in Business, Marketing, or related field.
• 4 years in marketing or marketing support function.
• Working knowledge of MS Office, Adobe Creative Cloud suite, MailChimp, Survey Monkey (or comparable survey tools), CRM, and WordPress

This position is located at corporate headquarters in Bloomington, MN

Job Type: Full-time

To apply for this position, please send your resume to steve.lippoli@sunburstchemicals.com