What are the responsibilities and job description for the Marketing Manager position at Suncadia?
Overview
Are you an innovative and data-driven digital marketing expert with a passion for the hospitality industry? We are seeking a highly skilled and experienced Marketing Manager to join our resort team and lead our online presence to new heights. As a key player in our marketing department, you'll have the opportunity to shape and execute creative strategies that will drive engagement and bookings for our world-class resort.
Position is on-site but open to a hybrid and/or remote set-up for Washington based applicants.
Annual Salary Range: $65,000 - $80,000 DOE
There's no place like Suncadia.
A premier all-season resort, Suncadia is tucked away on the sunny slopes of the Cascade mountains and offers guests three distinctive choices in hotel, Inn and private home accommodations. With more than 6,000 acres of forested mountain landscape, Suncadia features 40 miles of hiking and biking trails, thirty-six holes of golf, a luxury spa, and the 2.2 million-acre Wenatchee Washington National Forest right next door. Plus, unparalleled activities like outdoor concerts, fine dining, swimming, and more.
Why join our team?
It takes a balance of innovators, relationship builders, and risk-takers to showcase the magic of Suncadia. There’s no one like you, and the individuality of our associates is central to our success. We value integrity and seek service-minded individuals who are passionate about delivering greatness. Sound like you? Join us and enjoy the benefits of being on our team.
- Benefits: Full-time employees are eligible for medical, dental, vision, 401k (with a company match!) benefits, and more
- Perks: Enjoy free golf, discounts on resort retail and food & beverage, and more!
- A Balanced Life: Full-time team members are eligible for 2-weeks of PTO and holiday pay in their first year
- Travel is good for the soul: Experience destinations around the country with team member hotel discounts
- Growth: Opportunities for internal career growth and expansion
- Celebrate: Monthly team member gatherings, quarterly events, and the legendary Team Member Golf Tournament
- Be Part of the Magic: Trust us, seeing a first-time guest take in our Cascade views never gets old
Responsibilities
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness, drive traffic, and boost direct bookings.
- Manage and optimize all digital marketing channels, including but not limited to resort websites, social media, email marketing, content marketing, and display advertising.
- Monitor and analyze performance metrics, utilizing data insights to make informed decisions and drive continuous improvement.
- Collaborate with the creative team to produce engaging and visually appealing content that aligns with the brand image and resonates with our target audience.
- Stay up-to-date with industry trends and emerging technologies to keep our resort at the forefront of digital marketing innovation.
- Oversee the resort's website and ensure it is user-friendly, visually appealing, and optimized for conversion.
- Plan and execute marketing campaigns for seasonal promotions, events, and special offers.
- Collaborate with cross-functional teams, including content creators, designers, internal teams to ensure message is cohesive messaging and branding across all marketing touchpoints
- Work closely with third parties, corporate teams, OTAs to optimize the resorts digital presence
Qualifications
- Proven experience (3 years) as a Marketing Manager or similar role in the hospitality or travel industry.
- Bachelor's degree in Marketing, Communications, or a related field, preferred but not required.
- Proficiency in web analytics tools and digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Creative thinking and a strong understanding of brand positioning and storytelling.
- Self-motivated, proactive, and results-oriented, with a track record of achieving marketing goals.
- Experience managing marketing budgets and optimizing ROI on marketing spend.
- Familiarity with customer segmentation and targeting strategies.
- Knowledge of the resort industry and its unique marketing challenges is a plus.
#SuncadiaResort
Salary : $65,000 - $80,000
