What are the responsibilities and job description for the Social Media Manager position at Sunflower Caffé Group?
We are looking for a talented Social Media Manger to maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media and mail campaign accounts.
If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.
As a Social media Manager, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web and foot traffic as well as customer engagement metrics aligned with broader marketing strategies.
Responsibilities
- Research audience preferences and discover current trends
- Write and manage an online newsletter using our email campaign list
- Create engaging text, image and video content
- Design posts to sustain readers' curiosity and create buzz around new products
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts' layout
- Suggest new ways to attract prospective customers, like promotions and competitions
Requirements and skills
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills