Marketing Specialist

The Marketing Specialist will be responsible for the development and implementation of all marketing activities, including the marketing strategy for the business.

Essential Job Functions:

• Efficiently and accurately develop key marketing programs and execute those programs to support the company’s mission and vision, including planning, budgeting, and reporting
• Conceptualize, execute, and manage multi-channel marketing strategies in support of the strategic goals
• Plan and implement public relations programs
• Develop and implement media planning, buying, and innovation strategies
• Create and manage digital content on social media channels including, but not limited to: Twitter, Facebook, LinkedIn, Superior’s website, etc.
• Recommend, implement, and maintain website design and operation
• Coordinate trade shows (e.g. press kits, preparing show material/product & reserving accommodations for all attendees)
• Develop and manage the dealer on-boarding process and manage communications
• Work closely and support the sales teams by providing appropriate marketing strategies and tools
• Enforce brand-marketing guidelines in trademarks, logos, and all promotional items
• Plan, develop, organize, write, and edit owner’s and parts manuals, instruction sheets, inserts, service bulletins and other technical documentation (both electronic and hard copy)
• Create and manage marketing and promotional materials, both print and electronic
• Manage external vendors used as needed to execute marketing activities
• Perform assigned tasks to time standards and quality expectations
• Maintain professional, respectful relationships with internal and external customers
• Maintain safe and clean working environment by complying with all safety procedures, rules, and regs
• Assist other staff to get job done, as well as other duties as assigned

Qualifications:

• Associates or Bachelors degree in marketing, communications or related discipline preferred
• Minimum of 3 years’ experience marketing experience preferred; agriculture industry a plus
• Experience with Adobe software (specifically Adobe InDesign) and Microsoft Office products
• Writing, problem solving, decision making and research skills.

• Ability to multi-task, handle multiple priorities and work in a repetitive and fast-paced environment
• Must possess strong organizational skills, as well as excellent verbal/written communication skills
• Ability to work independently and with a team

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift

Work Location: One location