Marketing specialist

JOB SUMMARY

The Trade and Channels Marketing Specialist assigned in the US locations collaborates closely with the Trade and Channels Marketing Manager in conceptualizing, implementing, and managing creative sales solutions in retail and channels through careful trade area analysis, strategic sales building initiatives, appropriate promotional programs, effective merchandising, innovative customer touch point activities, and consumer insight all of which should be consistent to the Brand, Product, Restaurant (BPR) guidelines.

The primary responsibilities include but not limited to implementing marketing strategies for existing and emerging business channels (e.

g. delivery, online and institutional) that will drive growth by expanding the target consumer base, ensuring smooth execution of all systemwide marketing activities (i.

e. New Product Launches, Promotions, and Merchandising) and local marketing activities.

This role will also assist in driving brand growth by ensuring the execution of innovative marketing programs and assist in addressing trade area nuances by expanding the consumer base, driving sales initiatives, and guaranteeing brand consistency across various marketing platforms.

ESSENTIAL FUNCTIONS

Trade

Marketing Support :

Contribute to the development, implementation, and evaluation

of product launch merchandising, planograms, and cross-selling initiatives

aligned with shopper behavior and brand recipe.

Provide operational support and recommendations for

store opening activities and regional store marketing development.

Collaborate on aligning operations, Marketing, and

other teams to execute effective sales-generating promotions and brand

activations in line with brand essence.

Assist in managing, regulating, and scheduling Marketing’s

communications including merchandising and sampling calendars.

Support the execution of brand initiatives in line

with brand guidelines.

Assist in monitoring and analyzing competitor

activities to recommend responsive strategies.

Assist in identifying retail trade area-specific

issues and executing local store marketing programs to address them.

Support in preparing

post-promo evaluation reports and proposing actionable steps.

Channel

Marketing Assistance :

strategies across different channels (e.g. delivery, online, institutional)

while ensuring consistent brand application.

Contribute to conceptualizing and recommending

sales-building strategies across business channels.

Assist in ensuring seamless alignment and

implementation of marketing activities across all channels.

Support in maintaining proper and consistent use of

branding and trademarks across channels.

Act as proactive contributor

to the company’s competitive intelligence efforts and continuously seek ways to

enhance the brand’s competitive positioning in the market, staying on top and

being the eyes and ears regarding brand competitors.

Store

Opening Support :

Conceptualize and execute store opening activities

and promotions.

• Develop and lead store opening event programs.
• Contribute actively to the company's competitive

intelligence efforts, always seeking ways to bolster the brand's market

position. Stay vigilant and informed about store openings, retail trade areas,

and influential activities to maintain a competitive edge.

Others

Collaborate and initiate business

meetings with stakeholders, internal support functions, and external

clients to achieve desired results related to the department’s projects.

Manage allocated budget for

project / s and / or assigned brand / units / department.

Manage significant timelines and

deliverables as agreed.

Perform other job or marketing expertise-related

assignments to develop oneself and share one’s expertise resulting in

supporting work efficiencies.

JOB SPECIFICATIONS

Education

Bachelor’s degree in

marketing, Management, Communication Arts, or

any equivalent related course.

Experience

At least 2 years of relevant experience in

Marketing, Trade Marketing, Channel Marketing, and / or Local Marketing within retail or a related industry, preferred or

any equivalent combination of education and experience from which comparable

knowledge, skills and abilities have been achieved.

Skills and Essential Traits

Analytical Skills : Ability to assist in analyzing consumer

behavior data and deriving actionable insights. Able to think critically and

logically, interpret and solve problems.

Collaborative Skills : Strong teamwork orientation, capable of

collaborating across departments effectively.

Brand Understanding : Understanding of brand essence and the

significance of consistent brand representation across channels.

Excellent communication skills, both written and verbal, with the

ability to effectively communicate complex information to stakeholders at all

levels and to support coordination and strategy alignment.

Digital Familiarity : Basic familiarity with digital marketing

platforms and tools.

Adaptability : Ability to adapt to changing market trends and

consumer behavior.

Attention to Detail : Completes work tasks with thoroughness,

accuracy, and consistency.

Multitasking : Able to multitask and perform in a

deadline-sensitive environment.

Time Management : Able to work in a fast-paced environment with

significant deadlines and with a sense of urgency.

Dependability : Can be counted on to produce high-quality work

promptly.

Core Competencies :

C.A.M.P. requirements

C reating the

Business

A dvancing Personal

Excellence

M anaging the

Business

P romoting People

Processes

Essential Traits, Tasks & Interest (as assessed using

HR tool)

• Self-Motivated
• Collaborative
• Balance

of Frank and Diplomatic (Tactful) with warmth & empathy

Innovative / Creative

Resourceful

Stress

Management and Pressure Tolerance

• Certain
• Precise

high attention to details and accuracy)

• Persistent
• Takes

Autonomy

Planning,

Organizing and time management

• Flexible
• Analytical,

Analyzing Pitfalls and Judgment

Influencing

and enforcing skills

Interpersonal

Skills

• Open / Reflective
• People

Oriented

Handling

Conflict

Competitive

intelligence and curiosity

Behavioral Attributes (live the core values of the

organization) :

• Customer Focus
• Speed with

Excellence

Spirit of Family

and Fun

Humility to listen

and learn

Integrity

Non-Essential Duties and Responsibilities (indicate

items to be included)

Perform

administrative duties as necessary i.e. making copies, filing, etc.

Prepare / support

department plans, objectives, and key result areas and prepare the performance

goals and measures.

Prepare management reports.

Other Qualifications

Computer Literacy : Proficient in MS Applications (MS Word,

Excel, PowerPoint, and Outlook) and trainable in other software related to food

analysis.

Physical Effort / Requirements : While performing the duties of this job, the employee

will :

Travel

Travel

60% of the time at work supporting the stores’ marketing-related activities.

Stand / walk

80-100% of the scheduled work shift.

Lift,

reach, pull, push, grasp, and use hands frequently.

Bend

and / or squat down during the scheduled shift, occasionally.

Climb,

stoop, and kneel occasionally.

Lift

to 50 pounds occasionally.

Need

to see well enough to differentiate product quality parameters, read / compose

emails, reports and use the computer, and be proactive to customers’ feedback

affecting quality.

Need

to speak and hear well enough to give / receive instructions, and feedback and

communicate with employees, customers, and partners / suppliers.

required to work irregular hours, varying work shift schedules as necessary at

work.

Work Environment : While performing the duties of this job, the

employee is regularly exposed to :

Support

Center, manufacturing plants, warehouse, and logistics work areas.

Store

and vendor / supplier plant visits, as necessary.

and slippery floors especially when in stores and production areas.

Moderate

noise level when working in production, store, and suppliers’ work environment.

Tensions

and pressures may arise in meeting deadlines and goals.

This job description has been designed to indicate the general nature and level of work performed by employees in this classification.

It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job.

The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

If the position requires a college / university degree, it must have been issued by an educational institution accredited by the United States Department of Education.

Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.

Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination / assessment date(s).

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.

This Company is an Equal Opportunity Employer.

Last updated : 2024-05-23