What are the responsibilities and job description for the Digital Marketing Manager position at Suzy?
Suzy puts the voice of your consumer at your fingertips. Whether you’re a novice or an expert researcher, our platform brings advanced tools together with the highest quality audience to deliver insights in minutes. Some of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions.
Suzy is looking for a data-driven Digital Marketing Manager to oversee our B2B digital advertising strategy. This is a highly-visible role within our organization, with opportunities to work closely with our CEO (Matt Britton, founder of digital and social media agency MRY) and President (Avi Savar, founder of digital media agency Big Fuel).
Responsibilities:
- Own the continued optimization of B2B online lead generation advertisements across paid search, paid social, and other digital channels
- Develop digital strategies to engage prospective clients throughout the sales funnel
- Shape inbound marketing strategies to engage future and current Suzy clients
- Build and optimize email marketing campaigns
- Working closely with our Marketing Analyst, ensure the accuracy of marketing reports and spread of key learnings
Preferred qualifications:
- Bachelor’s degree, preferably in business, computer science, or a quantitative field; or equivalent
- 3-5 years’ experience in digital marketing (preferably with a B2B focus)
- Expert-level understanding of AdWords and social media advertising (Facebook, Twitter, Linkedin, etc.)
- Experience with MS-Excel and Google Analytics
- Understanding of account-based marketing (ABM), conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO) techniques
- Familiarity with marketing automation concepts
- Excellent communication, presentation, writing, and research skills
- Passion for emerging web marketing and technology trends
Benefits:
- We take care of our employees and their families. We cover your health, dental, and vision at 100%.
- All of the startup perks you’d expect, including a fully stocked fridge, snacks and cold brew
- A friendly, fun, and collaborative work environment that allows for frequent exposure to executives
- The opportunity to make an immediate impact as a part of a fast-growing team
Suzy is committed to protecting its customers, employees, partners, and the company as a whole, from damaging acts that are intentional or unintentional. Effective security is a team effort involving the participation and support of every user who interacts with company information/data and systems. It is the responsibility of each individual to help protect company information assets.