What are the responsibilities and job description for the Digital Ag Solutions Marketing Lead position at Syngenta?
About Syngenta
Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.
About Us
At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support that challenge, we are currently seeking a Digital Agriculture Solutions Marketing Lead for Syngenta’s Marketing team in Greensboro, NC.
The Digital Agriculture Solutions (DAS) Marketing Lead role will lead the development of DAS marketing offers, development of the National Campaign and the successful transition to Commercial Unit (CU) campaigns to deliver on grower and value chain account business plans.
Accountabilities
- Develop and lead the DAS National Campaign necessary to deliver on commitments established with value chain partners and to implement digital solutions with growers
- Lead development of marketing offers/programs to implement the DAS strategy consistently across CU Marketing Teams working to embed them into the commercial unit annual campaigns
- Ensure delivery of effective strategies, tactics, materials, Advertising & Promotion commitment and other items as required to furthers the potential of the AgriEdge, Sustainable Solutions, CU Marketing, Key Account Management and Syngenta Digital teams to accomplish their mission and objectives
- Ensure alignment between Global Digital Agriculture (DA) and DAS teams in regards to proof of concept and pilot projects
- Lead development of questions to understand business performance that will result in improvement in optimization
- Establish and update the Master DAS planning and delivery schedule to keep assigned projects functioning properly and on target completion dates; request the necessary resources to take remedial action when off track
- Oversee the Post Project Review team and prepares and distribute a DAS post action report that identifies lessons learned, successful tactics employed, new opportunities and methods for performance improvement
- Explore and suggest DAS value offer enhancements and delivery platforms to create new value for grower and channel participants
- Monitor competitive landscape, industry innovation and gap-filling opportunities with grower channel and recommend remedial action or countermeasures where threats may exist
- Interface with customers and the channel to establish their DAS needs, then conduct research, and explore methods to deliver new technology offerings, cooperative marketing opportunities and ancillary offers to Syngenta customers
Requirements
- Bachelor’s Degree in an agricultural or business-related field
- A minimum of 4 years of marketing experience in a highly competitive, customer focused environment is highly preferred
- Comprehension and utilization of the Marketing and Sales Excellence (MaSE) methodology
- Travel Requirements: usually around 25%, initially higher during team building and customer engagement
- All applicants must be eligible to work in the US
Preferred Requirements
- Advanced leadership, consensus building and analytical skills
- Excellent written, oral communication and presentation ability,
- Ability to influence Senior Management thinking and gain approval of innovative ideas
- Familiarity with agronomic assessment, crop production, utilization of farm management systems, effective stewardship practices and ag distribution channel alignment
What We Offer:
- A culture that celebrates diversity & inclusion, promotes professional development and offers flexible work options to meet both your work and personal needs
- Full Benefit Package (Medical, Dental & Vision) that starts the same day you do
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution
- Paid Vacation, 12 Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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Employee Polygraph Protection Act (EPPA)
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