What are the responsibilities and job description for the Head of Communications (Sr. Director) position at Synovus?
Job Summary
Leads and manages the Company's communication strategy and activities with internal and external audiences. The role is instrumental in shaping the Company's narrative, enhancing brand reputation, and fostering strong relationships with key stakeholders.
Job Duties And Responsibilities
Synovus is an Equal Opportunity Employer supporting diversity in the workplace
Minimum Education:
Leads and manages the Company's communication strategy and activities with internal and external audiences. The role is instrumental in shaping the Company's narrative, enhancing brand reputation, and fostering strong relationships with key stakeholders.
Job Duties And Responsibilities
- Develops and implements comprehensive communication strategies to effectively communicate the Company's vision, mission, and key messages to internal and external audiences; drives messaging consistency across all channels to ensure a unified brand voice.
- Leads a team of talented communication professionals, providing guidance and support to drive creativity and excellence in all communication efforts including change management and team member experience.
- Oversees internal communications initiatives to engage and informs team members about company updates, initiatives and achievements.
- Cultivates relationships with media outlets, industry influencers, and key partners to enhance the Company's reputation and visibility in the market.
- Serves as voice of CEO.
- Monitors and analyzes communication metrics and trends to evaluate the effectiveness of communication campaigns and initiatives; identifies opportunities for improvement and innovation based on data-driven insights.
- Develops crisis communication protocols and leads communication responses during challenging situations.
- Ensures compliance with the company's policies, values, and standards in all communication activities.
- Manages the annual performance management and merit processes for direct and indirect reports. Coaches and develops team members and builds a work environment where team members are engaged and feel a positive sense of achievement about their role in the company. Works closely with Human Resources regarding employee relations, compensation, training, posting and filling vacant positions and other Human Resources related matters.
- Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
- Performs other related duties as required.
Synovus is an Equal Opportunity Employer supporting diversity in the workplace
Minimum Education:
- Bachelor's degree in Journalism, Communications , Public Relations or a related discipline or the equivalent combination of education and experience
- Fifteen years of experience in public relations, community relations, marketing or related occupation with direct responsibility for publications, media relations, and communications planning and implementation, including at least three years of project management and supervisory experience.
- Superior written, verbal, and interpersonal communication skills to effectively interact with all audiences
- Demonstrated ability to effectively network in a variety of community settings
- Strong negotiation and project management skills
- Ability to build credibility and trust by demonstrating high ethical standards
- Proficiency using word processing and spreadsheet software program
- Financial Services industry experience
- Master's degree
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