Sr. Associate Manager, Customer Lifecycle (CRM)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Sr. Associate Manager, Customer Lifecycle is responsible for testing initiatives that will grow Taco Bell’s known customer base and create high value customers. This person will immerse themselves into customer data, segmentation, and user journeys to support opportunities that drive acquisition, activation, acceleration & retention.

This position will play an important role on the newly formed Loyalty Squad, tasked with growing the Taco Bell Loyalty program and turning loyalty members into high value customers. The squad will continue to manage and refine a test & learn roadmap and prioritize initiatives through agile methodology. The Sr. Associate Manager, Customer Lifecycle will distill insights from tests executed in the squad and implement those learnings into Taco Bell’s overall CRM strategy. The ideal candidate will have an entrepreneurial attitude backed by data with a desire to continually improve how we onboard, engage and retain customers across all CRM touchpoints.

The Day-to-Day:

• Partner with cross-functional teams to execute loyalty acquisition campaigns focused on acquiring new users
• Leverage in-app marketing channels to build strategies that convert guest & anonymous users to loyalty members
• Grow opt-in list for email, push, & SMS through seamless integration with existing campaigns and touchpoints on the app, web and in-restaurant & identify opportunities to acquire and leverage 0 and 1^st party data in a meaningful way
• Test & learn scenarios to improve CAV with tactics including but not limited to: increasing conversion after sign-up, decreasing the time between purchases and accelerating customer behavior
• Utilize customer attributes, past purchase behavior, demographic data and machine learning to test new campaigns that achieve desired business outcomes and test various offer constructs to drive increased engagement and incremental transactions
• Continuously iterate and optimize the content, segmentation, timing, and cadence of CRM communications to improve conversion and drive business impact
• Collaborate with omnichannel experience to test customized in-app user journeys to increase conversion rate

Is This You?

• Bachelor’s Degree in Marketing or related field
• 7 years of relevant CRM experience, with a proven track record of managing a high volume of email and push campaigns as well as a large CRM database (over 2M )
• Experience working with an enterprise level Email Service Provider (ESP), preferably Braze or Salesforce Marketing Cloud (SFMC)
• Proficient with CDPs, Google Analytics, and Amplitude
• Proficiency with JIRA/Confluence, /or other agile methodologies
• Strong analytical skills, with the ability to assemble and interpret data to form recommendations and insights
• Thoughtful collaborator with the ability to partner with and influence both internal and external teams
• Knowledge and experience with A/B and multivariant testing

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: $115,100 - $142,000 annually bonus eligibility   benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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