Paid Ads Manager

Paid Ads Manager at Tayvio - New York City or Miami 

Overview  

We are looking for a Paid Ads Manager to join our team. Tayvio is a marketing agency servicing the growth needs of several quickly growing early to mid-stage startups across a variety of industries. This is a hybrid position based in New York City, NY, or Miami, FL. The work environment is dynamic and fast-paced, providing ongoing learning opportunities and a high level of autonomy. If you are enthusiastic about learning, enjoy tackling challenges, and are eager to contribute to the growth of innovative companies, we would love to hear from you.

Role Description  

As a Paid Ads Manager at Tayvio, you will be at the forefront of defining advertising strategies and managing marketing spend to meet ROI objectives. You will have roles in:

• Manage and optimize paid advertising campaigns on platforms such as Meta Ads (Instagram, Facebook), Google Ads, LinkedIn Ads, etc.
• Develop and execute effective paid marketing strategies to meet aggressive business goals.
• Conduct thorough market research and competitor analysis to identify trends and opportunities for optimization.
• Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).
• Regularly track and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the creative team to develop compelling ad copy and visuals that align with the brand.
• Conduct A/B testing to continuously optimize ad creative, targeting, and landing pages.
• Stay up to date with industry trends and changes in advertising platforms, making recommendations for adjustments to campaigns as needed.
• Collaborate with the marketing team to align paid campaigns with overall marketing initiatives.
• Monitor industry best practices and share insights and knowledge with the team to continuously improve campaign performance.

Requirements

• Experience effectively managing a marketing budget to increase revenue and achieve a positive ROI is a must
• 4 years of proven experience as a Paid Advertising Manager or similar role.
• Proven track record of running successful Google and Social ad campaigns with a positive ROI
• In-depth knowledge of various paid advertising platforms, including Meta Ads (Instagram, Facebook), Google Ads, LinkedIn Ads, etc.
• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, and similar platforms.
• Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.
• Experience with A/B testing and an understanding of statistical significance.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven track record in defining successful go-to-market strategies
• Excellent written and verbal communication skills, with the ability to interact effectively with clients and stakeholders at all levels
• Strong attention to detail and ability to deliver high-quality work in a fast-paced environment
• Highly proactive and detail-oriented, with strong organizational and time management abilities
• HubSpot experience is a plus

What We Offer

• A key role at the heart of a quickly growing agency with a tight-knit and highly engaged team.
• Opportunities for professional development, career advancement, and constant learning and support for candidates eager to learn and take on new challenges.
• A creative and supportive environment that puts people first.
• Projects across some of the most innovative startups in healthcare, consumer tech, finance, and other industries.
• Competitive salary and benefits.

Tayvio is committed to creating a diverse environment and is proud to be an equal opportunity employer. We invite applicants from all backgrounds to apply and help us continue to build a diverse and inclusive community within our company.