Director, Retail Media Strategy

 

The Director, Retail Media Strategy role is a leadership role for the Nissan United Retail Media Team. The NU structure requires ongoing collaboration across all disciplines. As such, this Director sets the working style for the group balancing ongoing Client service with relationships and strategic thought leadership while leading and training direct agency reports in the development of Retail media strategic framework, Media POV's along with ongoing strategic and operational recommendations. The Director must ensure the Retail Media Strategy Team in Nashville and all 6 field offices operate seamlessly in the agency structure, alongside the retail team, investment, content team, solutions & strategy teams, digital activation, cluster/account services, creative, data and measurement teams to facilitate a consistent agency output. 

 

The Nissan United Retail Team Opportunity 

• Leadership Opportunity: This is a leadership role across a large organization that empowers the candidate to lead their team and lead key initiatives with senior clients and internal stakeholders.
• Creativity Opportunity: This position is responsible for large media budgets & providing innovative media & operational solutions.
• Highly Experienced Team: The support team includes highly motivated & collaborative team members who have a deep knowledge of the auto industry and Nissan specifically.
• Nissan United Structure: This role is an opportunity to be a part of the Nissan United structure that is a modern, collaborative, cross-discipline approach. As a part of this larger organization, candidate should have opportunity for career advancement across the NU structure.

 

Responsibilities

As the Director, Retail Media Strategy roles oversees all Retail Media, the ideal candidate must forge good relationships with the Field Clients, Media Leads and the Key Nissan Dealer Groups. 

 

• Nissan Field Clients: Present & train on high-level strategic media topics to senior-most Nissan Field Clients; goal is to train & empower NU Field Media Team to be primary points-of-contact day-to-day.
• Key Nissan Dealers: Present & train on high-level strategic media topics to key Nissan Dealer Groups (e.g.- National MSC, Regional DABs); goal is to train & empower NU Field Media Team to be primary points-of-contact day-to-day.
• NU Field Media Team: Lead, train & provide ongoing governance to the Retail Media Field Team to follow the operational guidelines & translate the strategic media framework put forth by Nissan HQ & NU HQ Media Team into actionable, data-informed, DMA-specific media recommendations.

 

Critical Experience

• Proven leadership & project management skills.
• Experience managing a team of AMDs, Supervisors, Planners.
• Strong client relationship-building & client presentation skills- both written & verbal.
• Strong background in digital marketing and media and can educate at all levels.
• Strong media skills in all planning fundamentals (general market & multicultural) & can educate all levels.
• Comfort level with media research tools, data, analytics and measurement.
• Be a Critical Thinker: able to identify insights and can defend strategic thinking with data.
• Automotive media experience, especially T2/DAA agency experience ideal.

 

About Us

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

 

Nissan United is housed within TBWA, AdWeek’s 2018 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

 

Alignment with TBWA\Chiat\Day Values

Our ambition is to create ideas for our clients that lift their businesses and brands. Ideas are our business. We believe that great ideas can come from anywhere.

Certain attitudes define how we work and are important in what we seek for our culture. 

Key TBWA\Chiat\Day attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;
Collaboration: Self-confidence without a big ego; work with all types of people;
Integrity: What we say is what we do; it is honesty and respect in our dealings with people;
Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.