Copywriter II

ACTUAL TITLE: COPYWRITER II – Marketing Cloud Creative

The creative group at Salesforce has an opening for a contracted copywriter supporting
our Marketing Cloud Creative team — a talented, collaborative person who can not only
create intelligent, original, and effective content, but can develop it within a business
strategy.
You must be able to:
Work independently and as part of the creative team, typically including an art
director and designer, to deliver excellent work on every aspect of a project
Flex across subject matter and wear multiple hats, thinking beyond what it means
to be a copywriter and working alongside designers in their day-to-day role
Use Google Workspace and Salesforce tools to collaborate and execute work
remotely, comfortably communicate via text-based and video chats
Understand the business and industry of our target audience
Be in a perpetual state of learning, always trying to understand the landscape of
our industry and our competitors, and constantly honing your writing and
conceptual craft
Bring an attitude of humility, integrity, and fun to your work and leadership
Remain positive and be decisive with a bias toward action during times of
ambiguity, take initiative to move forward, and seek the required project
information
Participate effectively in all necessary internal and external meetings — briefings,
status, brainstorming sessions, and presentations
Prioritize projects to manage multiple tasks at once; able to work with project
management to meet all deadlines
Present and sell the creative work
Provide a point of view and express it well
Develop a creative strategy, finding opportunities within a project to build content
and provide value
Maintain strong, trusted relationships with all members of the Creative team, as
well as members of the Product Marketing, Campaigns, and Content teams
Manage all information and updates (pertaining to copy) from start to finish
Accept and effectively incorporate partner and peer feedback into work, revising
as needed
Be able to defend good copy and decisions
Work quickly and effectively under tight deadlines
Specific Knowledge/Skills:
Minimum of 5 years experience
We welcome individuals from non-traditional writing backgrounds who are able to
set themselves up as holistic creatives interested in influencing the process from
start to finish
You have an established portfolio that displays long-term client relationships,
integrated campaigns, and effective, compelling writing
Strong conceptual skills
Experience with corporate marketing and branding, and a clear understanding of
marketing strategies and concepts
Strong presentation skills, and outstanding communication and interpersonal
skills
Ability to interpret creative direction, and a willingness to learn
Comfort with ambiguity and change
Experience writing both print and web copy
Experience writing long-form/journalistic copy
Strong proofing/copy editing skills are desirable