Marketing Producer

WQAD-TV, the TEGNA ABC affiliate in Moline, Illinois has an immediate opening for a Marketing Producer. We’re looking for a creative and strategic individual to work on the production of television and digital marketing materials to promote WQAD, its commercial clients, and community partners. Projects include news promotions, station image projects, and working with our sale team on client advertisement.

From idea to execution, the Marketing Producer role is a hands-on position that requires someone with vision and understanding of how to reach targeted audiences across multiple platforms. This role includes writing, shooting, editing, and graphic work.

Responsibilities:

• Use your natural curiosity to pitch compelling stories.
• Show off your creativity and storytelling skills.
• Craft stories of all lengths on all platforms for specific audiences.
• Meet daily deadlines.
• Combine live pictures, graphics, compelling video and emotional sound to create an engaging experience for our audience.
• Booth continuous coverage on our live streams for breaking news and community events.
• Consistently try new things after thoughtful discussion with supervisors.
• Allow the impactful and emotional conversations the community needs to drive the content in your rundown.
• Use data analytics to help shape the content of your show.
• Challenge traditional ways of doing things.
• Advocate for underrepresented people, communities and viewpoints to have a voice and presence in your show.

Requirements:

• Bachelor’s degree preferred in journalism, communications or related field.
• 2- 4 years of news content experience.
• Top-notch communication skills are an absolute must.
• Solid journalistic judgement and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement. 
• Proven ability to write compelling promotion/ad copy for TV and digital multiplatform
• Proficient in Adobe Creative Suite and other production tools
• Understanding of the tenets of professional journalism.
• Skills in producing engaging, content-driven newscasts and digital content.
• Strong social media skills, including an active news hound presence on your preferred social platforms. 
• Organizational skills and the ability to work under time pressure deadlines.
• Ability to calmly handle live, breaking news situations and changing events. 
• ENPS and Edius system experience preferred.