What are the responsibilities and job description for the Product Marketing Manager position at Televet?
Who We Are
At TeleVet, we are on a mission to create a world where both veterinary teams and pet parents have peace of mind and quality of life. We create technology and services to enable clinics to provide best in class care so that vets and pet parents can enjoy the highest quality of life. Thousands of veterinarians use TeleVet, and we are expecting to grow that number 4x this year. We are a fast-paced start-up and a team of passionate entrepreneurial-minded people excited to build an amazing place to work. If this inspires you, please apply!
Summary of Job:
The Product Marketing Manager will report to the Chief Product Officer, and work alongside Marketing, Sales and Customer Success teams to deliver impactful positioning, messaging and go to market strategy for our products.
Description of Job Duties:
- Understand user segmentation, personas, and customer journey
- Collect and communicate market requirements to the organization. Research market trends, collect and analyze feedback from customers, partners, stakeholders, and other teams to shape our positioning and product messaging.
- Develop messaging guidelines for sales enablement assets that include demos, training videos/decks, competitive battle cards, and sales playbooks.
- Assist in creating a comprehensive go-to-market strategy
- Own product storytelling across external channels such as web, email, video, PR, etc.
- Build product communication with internal teams
- Create product related content
- Work with VP of Marketing, Demand Generation, and Product to put our products in the right place at the right time, in line with the buyers’ journey you’ve developed.
- Be an expert when it comes to our products and features, and have a deep a understanding related to how and why we launch specific products and features.
- Collaborate with product management and marketing to develop product positioning that resonates with your continually developed buyer personas.
- Other duties as assigned
Qualifications:
- 3-5 years of experience in Product Marketing in a SaaS organization
- Proven track record in positioning and messaging development as well as planning, creating, and launching go-to-market strategies for new and existing products
Superior writing, communication, and presentation skills - Thrive when working independently in a fast-paced environment by effectively prioritizing and executing multiple projects with minimal supervision
- BA in Business, Marketing, or equivalent level of experience
Why Work Here?
We celebrate diversity and are committed to creating an inclusive environment for all employees. At TeleVet we believe health and wellness are an important part of life. We strive to provide each of our team members with a selection of high-quality benefits for you and your loved one’s, including the furry ones.
At TeleVet, you'll get:
- Competitive pay and benefits package
- 401(k)
- Open vacation (PTO) policy
- Life insurance, short and long term disability insurance
- Employee Assistance Program
- Pet insurance
- Parental leave and New Pet Parent Leave
- Education and training
- Flexibility - Work in office, at home, or across the country
- Vibrant startup environment
- Company events, happy hours, free drinks, snacks and more!