Paid Media Manager

Buffalo Groupe is a collection of agencies, events and media properties dedicated to reaching an audience seeking escape. In the realm of active sport, outdoor recreation and wellness, brands that help create moments of escape are deemed trusted and welcome contributors. This is the highest form of advocacy – the power of escape marketing.

The Paid Media Manager will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the Digital Marketing Team and Client Account teams to execute paid social and display advertising strategies across multiple brands.

Responsibilities

On a day-to-day basis, you will:

• Lead the overall paid channel strategy and efficient day-to-day management of assigned client accounts across B2B and B2C businesses
• Manage and maintain daily/monthly budgets for clients to ensure each campaign meets the desired performance metrics, which can include revenue, ROAS, lead generation and more.
• Optimize paid media campaigns on platforms like Meta, LinkedIn, Reddit and programmatic DSPs, such as StackAdapt and Criteo.
• Consult with the creative team to develop advertising assets for each platform.
• Report on key performance indicators and clearly present results to clients and account leaders.
• Collaborate with SEM, SEO, Organic Social and other teams as needed to ensure the success of various campaign aspects.
• Work with internal and external web developers to ensure technical aspects are properly set up for optimal tracking of performance.
• Contribute to new business efforts and pitches, as well as brand strategy projects.

Qualifications

Skills you have:

• 4 years of experience in digital marketing
• Demonstrated ability to manage ad spend on national campaigns
• Proven experience using Meta Ads Manager, Meta Pixel Helper, LinkedIn Campaign Manager, Google Analytics and Google Workspace tools like Google Docs and Sheets.
• Basic knowledge of or experience with Criteo, StackAdapt or other Display marketing platforms.
• Capacity to handle multiple ongoing projects and deadlines.
• Strong written and oral communication skills that demonstrate your understanding of digital analytics.

Qualities you possess:

• An interest and basic understanding of golf and other sports.
• A passion for discovering and testing the latest ad formats, creative techniques and targeting tactics.
• A commitment to demonstrating kindness, clarity and courage in your daily interactions.
• A desire to grow with our team: learning from others, and sharing your skill set to train and educate teammates.