What are the responsibilities and job description for the Marketing Manager position at The Dog Stop?
About Us:
If you’re looking to be at the forefront of one of the most rewarding and growing franchise concepts in the pet care industry, look no further than The Dog Stop, one of Inc 5000’s Fastest Growing Businesses in the US and Pittsburgh City Paper’s 2023 Best Pet Daycare.
The Dog Stop is quickly evolving its network of dog care facilities and is looking for an experienced marketing manager to support 20 new store locations opening in 2024.
About The Dog Stop:
Our mission and goals are three-fold:
Develop a successful team of franchisees through solid training and effective communication while consistently offering customers superior care and service
Provide innovative quality products and services that capitalize on the growth of The Dog Stop market
Maintain a dynamic, enjoyable work environment and company culture that encourages excellence for all our employees and Franchise Owners
Job Summary:
The Marketing Manager for New Store Openings will play a crucial role in launching our new franchise locations successfully. This position requires a strategic thinker with a proven track record in marketing and brand promotion, who can also execute tactically through a standardized set of processes and activations. The ideal candidate will be customer-oriented, proactive, and able to priortize shifting deadlines with a sense of humor.
Key Responsibilities:
Work with franchisees and agency partners to develop and execute comprehensive marketing plans for new store openings, including pre-launch, launch, and post-launch activities.
Assist with asset creation / trafficking and ensuring brand consistency across all marketing materials and platforms.
Conduct market research to understand local demographics, competition, and potential marketing channels.
Work with agency partners to create and manage local advertising campaigns, including digital, print, social media, and community events.
Work closely with the store opening team to coordinate marketing efforts with operational timelines.
Help franchisees partnership with local businesses, organizations, and influencers to promote brand visibility and community integration.
Monitor and analyze marketing campaign performance, adjusting strategies as needed to achieve objectives.
Manage the marketing budget for new store openings, ensuring cost-effective allocation of resources.
Provide marketing support and training to new store staff, ensuring they are equipped to continue local marketing efforts post-opening.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 3 years of experience in marketing, with a preference for experience in retail or franchise marketing.
Proven success in developing and executing marketing plans, with a strong understanding of different marketing channels and strategies.
Excellent communication and interpersonal skills, with the ability to work effectively with team members, franchisees, and community partners.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Proficiency in Microsoft Office Suite and Meta Business Suite (FB and Insta)
WordPress, Canva, HubSpot experience a plus
Creative and strategic thinker with a data-driven approach to decision making.
Passion for the pet care industry and a commitment to promoting the well-being of dogs.
What We’ll Bring to the Table:
Competitive salary package
401(k) with company match
Medical benefits
Paid Time Off
Free dog daycare in our flagship HQ store
Access to some of the most amazing dogs you’ll ever meet
The Dog Stop® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
