What are the responsibilities and job description for the Integrated Marketing Specialist - HFAD position at The Hertrich Family of Automobile Dealerships?
Integrated Marketing Specialist
The Hertrich Family of Dealerships is growing, and we are looking for an enthusiastic, outgoing, and innovative full-time Integrated Marketing Specialist to join our dynamic & entrepreneurial Marketing Team. The successful candidate will be an integral part of our marketing efforts and will lead the development and execution of go-to-market messaging and materials, campaigns centered around individual brands/stores, and help coordinate omnichannel marketing efforts from planning to execution & measurement for our family-oriented company.
Hertrich Family Offers Our Integrated Marketing Specialists
Integrated Marketing Specialist Roles & Responsibilities include but are not limited to:
The Hertrich Family of Dealerships is growing, and we are looking for an enthusiastic, outgoing, and innovative full-time Integrated Marketing Specialist to join our dynamic & entrepreneurial Marketing Team. The successful candidate will be an integral part of our marketing efforts and will lead the development and execution of go-to-market messaging and materials, campaigns centered around individual brands/stores, and help coordinate omnichannel marketing efforts from planning to execution & measurement for our family-oriented company.
Hertrich Family Offers Our Integrated Marketing Specialists
- Competitive Salaries
- Medical, Dental, Vision, Disability, Accident, Cancer & Life Plans
- Paid Vacations
- Paid Holidays
- Paid Personal Days
- 401K with Employer Match
- Employee Purchase Discounts
Integrated Marketing Specialist Roles & Responsibilities include but are not limited to:
- Facilitate the coordination of fully integrated retail & service automotive marketing campaigns
- Manage internal and external digital, retail, and advertising creative content
- Develops content for websites and social media including Facebook, Instagram, Twitter, Tik Tok, YouTube, LinkedIn, etc. with consistent brand messaging and creative
- Implements, maintains, measures, and evaluates digital marketing strategy including SEO, SEM, and associated programs to ensure effective execution
- Tracks and assists with reputation management on store and Hertrich brand levels
- Track competitive messaging to ensure Hertrich spotlights our Unique Selling Propositions and holds an edge in advertising/channel strategy
- Serves as point person for day-to-day external digital marketing communication and retail store communications
- Manage internal and external digital marketing resources
- Associate Degree or higher required, with 2 years of Digital Media, Marketing, or Communications work experience preferred
- Strong attention to detail, as well as editorial skills to develop ad-hoc advertising creative
- Results-driven with a strong analytical skillset, and the ability to think strategically
- Ability to multi-task and prioritize in a dynamic work environment
- Self-motivated, goal-oriented, and creative presence in a team environment
- Excellent oral and written communication skills.
- High fluency in Microsoft Office Suite with a focus on Excel and PowerPoint
- Basic graphic editing and optimization skills
- Prior automotive marketing experience is a plus but not required
- Commitment to Hertrich Family core values
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