What are the responsibilities and job description for the Marketing Specialist position at The Michael Gibbs Agency - American Family Insurance?
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Employee discounts
- Flexible schedule
- Training & development
Objective
The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agency’s brand in the community.
Marketing
- Organizes and manages the process for identifying market opportunities
- Develops, communicates and implements marketing strategies
- Coordinates appropriate resources for agency marketing programs
- Aligns with current brand marketing strategies to ensure continual development of lead generation
- Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
- Manages agency social media content development, interactions, and as applicable, advertising
Community Development
- Develop a network of community contacts
- Researches opportunities and manages agency-sponsored special events
- Promotes insurance-related topics and products in the community
- Coordinates outreach and engagement efforts
Education/Licenses/Designations
- Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority: Property; Casualty; or Life;
- Valid driver’s license and transportation required
Role Requirements
- Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
- Ability to work independently to plan, set priorities, and organize work
- Active involvement in the local community
- Excellent oral and written communication skills
- Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
- Experience using a wide range of digital devices
- Experience with social media platforms
Preferred Knowledge/Skills/Education/Designations
- Demonstrated knowledge of insurance concepts and principles
- Demonstrated effective multi-line insurance marketing and sales experience
- College degree or equivalent experience in a related field
Working Conditions
- Non-typical schedules (evenings or weekends) may be necessary on occasion
- This position may require travel
- General office setting
Salary : $25,000 - $45,000
