What are the responsibilities and job description for the Media Buyer, eCommerce position at The Mom Project?
***The salary range for this position is $33.24 - $40.00 per hour.***
***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***
Our Customer is the world's leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. They identify and develop recording artists and songwriters, and produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are seeking a Media Buyer, eCommerce on a contract basis to support our Customer's business needs. This role is a hybrid setup with 2 days remote and 3 days onsite at our Customer's Philadelphia, PA, New York, NY, Santa Monica, or Los Angeles, CA location.
What You’ll Do:
Act as the primary digital media expert for United States labels, buying, optimization, reporting, and eCommerce strategy
Liaise with label planning teams to develop media strategies and campaigns
Execute, manage, and optimize digital media campaigns to maximize conversion value
Develop and manage paid eCommerce campaigns across social, search, native, programmatic, and direct programs
Create custom audiences, book and optimize campaigns on Facebook, Twitter, Google Ad-words, and other demand-side platforms (DSPs)
Possess a strong technical understanding of programmatic audience buying
Understand pixel implementation on websites for data collection and conversion tracking
Identify target audiences and analyze their characteristics, behaviors, and media habits
Monitor media buys to ensure all brand safety, advertising (ad) fraud, and viewability standards are met or exceeded
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Research and record trends, innovations, and changes that affect media buying
Aid in educating the digital and marketing teams on best practices and data-driven techniques
Responsible for the preparation of insertion orders and placement of advertising with media vehicles, as applicable
Implement test initiatives such as landing page, A/B testing, multivariate testing, and offer testing, as needed
Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
Must Haves:
2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
Strong written and verbal communication skills
Ability to handle heavy workloads, mediating many demands and requests with a strong problem-solving drive
Experience with major ad exchanges and ad server technology
Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
Experience driving eCommerce revenue growth and online lead generation with paid media
Ability to build great relationships with clients, vendors, and representatives
Proficiency in Word, Excel, and PowerPoint
Ability to build compelling reports detailing campaign successes, return on investment (ROI), and learnings
Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
Passionate music fan
Education:
Bachelor's Degree preferably with a concentration in Advertising, Marketing, Business Administration, or Communications
Hours & Location:
M-F, 40 hours/week . This role will be a hybrid setup with 2 days remote and 3 days onsite at our Customer's Philadelphia, PA, New York, NY, Santa Monica, or Los Angeles, CA location.
Perks are available through our 3rd Party Employer of Record
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program
***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***
Our Customer is the world's leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. They identify and develop recording artists and songwriters, and produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are seeking a Media Buyer, eCommerce on a contract basis to support our Customer's business needs. This role is a hybrid setup with 2 days remote and 3 days onsite at our Customer's Philadelphia, PA, New York, NY, Santa Monica, or Los Angeles, CA location.
What You’ll Do:
Act as the primary digital media expert for United States labels, buying, optimization, reporting, and eCommerce strategy
Liaise with label planning teams to develop media strategies and campaigns
Execute, manage, and optimize digital media campaigns to maximize conversion value
Develop and manage paid eCommerce campaigns across social, search, native, programmatic, and direct programs
Create custom audiences, book and optimize campaigns on Facebook, Twitter, Google Ad-words, and other demand-side platforms (DSPs)
Possess a strong technical understanding of programmatic audience buying
Understand pixel implementation on websites for data collection and conversion tracking
Identify target audiences and analyze their characteristics, behaviors, and media habits
Monitor media buys to ensure all brand safety, advertising (ad) fraud, and viewability standards are met or exceeded
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Research and record trends, innovations, and changes that affect media buying
Aid in educating the digital and marketing teams on best practices and data-driven techniques
Responsible for the preparation of insertion orders and placement of advertising with media vehicles, as applicable
Implement test initiatives such as landing page, A/B testing, multivariate testing, and offer testing, as needed
Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
Must Haves:
2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
Strong written and verbal communication skills
Ability to handle heavy workloads, mediating many demands and requests with a strong problem-solving drive
Experience with major ad exchanges and ad server technology
Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
Experience driving eCommerce revenue growth and online lead generation with paid media
Ability to build great relationships with clients, vendors, and representatives
Proficiency in Word, Excel, and PowerPoint
Ability to build compelling reports detailing campaign successes, return on investment (ROI), and learnings
Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
Passionate music fan
Education:
Bachelor's Degree preferably with a concentration in Advertising, Marketing, Business Administration, or Communications
Hours & Location:
M-F, 40 hours/week . This role will be a hybrid setup with 2 days remote and 3 days onsite at our Customer's Philadelphia, PA, New York, NY, Santa Monica, or Los Angeles, CA location.
Perks are available through our 3rd Party Employer of Record
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program
Salary : $33 - $40
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