Brand Ambassador

The Parent Company
Los Angeles, CA Full Time
POSTED ON 4/5/2023 CLOSED ON 5/23/2023

What are the responsibilities and job description for the Brand Ambassador position at The Parent Company?

The Brand Ambassador is responsible for supporting our portfolio of owned and third-party product brands and working with other Marketing team members and cross-functional partners to reach or exceed revenue targets for the portfolio.  The key focus of the role includes: 1) supporting brand activations in retail 2) supporting brand activations at consumer and trade events, while 3) working with cross functional partners across the business.

Hourly Pay: $25.00 - $28.00 (based on level of experience)

Areas of focus: LA, SoCal Area

What You’ll Do

Retail Activations

  • Work with marketing and sales teams to support the company portfolio of brands in retail.
  • Execute retail merchandising of accounts – setting up product displays, branded merchandise, and other collateral. Ensure all visuals and copy is on-brand and displayed according to brand standards. 
  • Execute digital merchandising of accounts – ensuring they have all needed imagery, menu copy, lifestyle imagery, etc. to properly represent the brand and products.
  • Conduct comprehensive reviews of retail activations and submit all needed reporting to understand activation performance
  • Plan, schedule and execute Bud tender trainings to properly equip accounts to share product and brand features and benefits with consumers.
  • Plan, schedule and execute Customer Appreciate Days (ADs), Consumer Demos & Bud tender contests in accounts as requested.
  • Stay current on market trends and competitive commercial activity
  • Manage logistics, storage and set-up of demo kit, marketing supplies, SWAG, and samples

Event Activations

  • Work with marketing and sales teams to support the company portfolio at consumer and trade events.
  • Manage brand booth/table or other designated area – bringing all materials and assisting with physical setup and breakdown of activation.
  • Engage with consumers, buyers or other event attendees sharing brand and product attributes.
  • Conduct comprehensive reviews of event activations and submit all needed reporting to understand activation performance.

Miscellaneous

  • Maintain SWAG inventory and coordinate SWAG & Bud tender gifts as needed
  • Logistics/coordination and administrative support as assigned.
  • Consistently achieves monthly KPI goals
  • Establishes clear and stretching goals, communicates and delegates key responsibilities, and actively utilizes all performance, development, and career tools to their full potential.
  • Drives positive customer relations and delivers sustainable results through being a positive role model.
  • Other duties and responsibilities as assigned by management.

What You Have

  • 2 years previous cannabis experience or 1 year Budtender experience
  • Previous brand ambassador experience is a plus
  • Must be flexible to work weekends and holidays
  • Focus on TPCo portfolio of brands including: Caliva, Fun Uncle and Mirayo
  • Strong computer skills including proficiency in Google Suite and Microsoft Office, comfortability with various software and databases.
  • Exceptional Customer Service Skills

Working Environment

  • Retail: This position will work in an indoor facility with controlled temperatures; may be exposed to bright lighting, loud equipment, airborne particles, and working in close proximity with customers and staff.
  • This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copiers, filing cabinets and may work in proximity with customers and staff.
  • Must be able to travel to other office locations.
  • Frequent travel or commute required; Requires travel to different dispensaries and locations throughout assigned area, particularly during peak times.

Job Requirements

  • Work revolves around objectives, projects and priorities, not hours; must be able to work weekends, holidays, and occasional overtime as needed.
  • Must be able to lift and carry up to 50 pounds on a regular basis without assistance.
  • Regularly required to stand, walk, sit, bend, lift, push, pull, talk and hear for extended periods of time.
  • Must be able to travel to other office locations.
  • Ability to use computer or personal phone with internet for 8 hours or more.
  • Required to have a valid driver's license with acceptable driving history. Must have own transportation.
  • Must be 21 years of age or older.
  • Must comply with all legal or company regulations for working in the industry.
  • Selected candidate will be required to complete a post offer, pre-employment background check with the local law enforcement or local Police Department.

Applicants must be authorized to work for ANY employer in the US.
We are unable to sponsor or take over sponsorship of employment Visa at this time. 
The Parent Company is an equal opportunity employer.

Salary : $25 - $28

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