Supervisor, Paid Search

The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports multichannel distribution to 150 countries. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market.

Our Paid Search Supervisor will play an integral role in the growth of our brands by supporting execution of paid media strategies across social and search networks. Despite an emphasis on revenue growth and customer acquisition across both DTC and retail channels, he or she should possess an appreciation for brand values, aesthetics, and market positioning, as well as an ability to make creative recommendations to improve performance while still maintaining our brands’ DNA.

Responsibilities

• Execution, Strategy, Management & Client Engagement
• Reporting directly into Manager of Paid Search and Social, and mentoring paid media associates on respective accounts

• Oversight of all Paid Search & Social campaigns across multiple clients, including leading and coordinating planning, activation and reporting

• Activation & Execution; maintenance and optimizations of campaigns

• Mentoring junior media team members on how to effectively oversee ongoing campaign execution management and tactical planning

• Professional communication with clients, publishers/vendors, and partners

• Understanding clients business needs, translating those into goals & tangible objectives – and how to maximize those measures of success through tactical strategies and technologies

• Support in creation and delivery of effective media plan details for integrated Paid Search & Social and native advertising campaign efforts – in context to wider media efforts

• Developing, optimizing, and maintaining Paid Search & Social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.

• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

• Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners

• Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing

• Strong familiarity with 3rd-party tracking vendors and integrating with search & social platforms

• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis

• Develop, document, and implement Paid Search & Social media best practices within client accounts

• Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Desired Skills & Experience

• Bachelor's Degree or Equivalent Experience

• Minimum 1-2 years of marketing experience

• 1 years of Paid Search and/or Social experience (both is a plus!)

• Experience in web analytics, ad tracking, and other biddable media is a huge plus! (e.g., Programmatic, Display)

• Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook, Twitter Ads, etc.

• Demonstrable experience working on enterprise level Paid Search & Social media accounts with large ($1m ) budgets but also with small budgets as low as $5K per month

• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies

• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur

• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical

• Ability to effectively communicate processes and tactics to Directors & leadership, clients, peers, and junior members of the team that might be brought on board in the future

• Technical background is a plus (conversion tagging, FTP, HTML, SQL, etc.)

• Excellent writing and communication skills

• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.

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