Marketing Specialist

Job Summary:  

Looking for an experienced and ambitious Marketing Specialist that will be responsible for coordinating with other marketing professionals to implement oral surgery practices’ brand awareness, innovative campaigns to reach a larger audience, and support in product/service launches. The duties include researching target audiences, recording data from campaign results, organizing marketing initiatives’ go to market strategies, and overseeing a practice’s social media channels to ensure brand uniformity. 

Role and Responsibilities: 

• Collaborates with the director of marketing and director of education and referral marketing to implement strategic marketing plans and initiatives 

• Supports director of marketing with market research to initiate marketing plans for all practices 

• Supports all practices in brand updates 

• Works with the marketing and education team to implement all demand generation activities 

• Manages workflow of all branded print materials  

• Working closely with community liaisons to create social media content calendar to increase practice brand awareness and engagement  

• Supports the community liaison team and graphic design team to maintain internal tools, including print library and online catalog, practice SharePoint and intranet site 

• Proactively monitor competitive environment and audience trends to ensure the company brand protects its brand leadership position 

• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development. 

• Provides fun and engaging marketing materials for all internal and external marketing initiatives 

• Supports in gathering marketing materials to present marketing initiatives and results to internal stakeholders 

• Supports in increasing practice's Google Reviews through marketing 

• Supports marketing implementation plan that is used during initial implementation for all new practices and team members  

• Seeks to understand and accurately track, measure, and report marketing KPIs including website analytics, "sales" results, campaign results, etc. 

• Responds timely to internal and external stakeholder requests for marketing support 

Required Skills/Abilities:  

• Excellent analytical skills 

• Good communication and interpersonal skills  

• Attention to detail for precise analysis of data  

• Critical thinking and problem-solving skills 

• Ability to work under pressure and motivation to succeed in a competitive environment 

• Ability to work with teams and collaborate 

• Time management and multitasking skills with the ability to prioritize tasks 

Education and Experience: 

• Bachelor’s Degree in business, marketing, communications, or related field 

• 2 years of experience in marketing or related field