Marketing Manager

• Responsible for the oversight of internal and external marketing communications, ownership and management of the business plan, demand plans, pricing, and P&L.
• Responsible for tracking and delivering results against a clear measurement framework.
• Leverage marketing budgets to produce high ROI community investments that drive Piada’s business objectives.
• Serves as the primary marketing contact ensuring timely, proactive, and seamless communication.
• Strengthen and grow community presence and a strong and consistent brand identity.
• Works with management team and marketing team to align strategies and plans.
• Creates and executes New Restaurant Opening (NRO) plan in conjuction with operations and Marketing Teams.
• Works with development and operations teams during NRO process to build pre-opening buzz and achieve fully staffed, on-time openings.
• Effective handling of guest feedback.
• Partners to develop and execute national campaigns and promotions.
• Manages Marketing Interns. Leads by example and demonstrates positive, honest, fair and inclusive leadership.
• Creates and manages reports on marketing budget, forecasts, expectations and deliverables.
• Responsible for overseeing and partnering to execute local restaurant marketing events (fundraiser nights, tasting events, etc.), and local community opportunities (large events, local sponsorships, donations).
• Follows all employee handbook policies.
• Performs other duties as needed.
• Up to 50% travel may be required

• 1-2 years of successful marketing experience
• Bachelor’s Degree (Marketing & Communications degree preferred) or equivalent experience in a marketing role
• Basic understanding of marketing principles and processes
• Field Marketing experience in a multi-unit restaurant /retail environment preferred
• General knowledge of core marketing concepts and competencies
• Knowledge and understanding of the following: brand and financial acumen, decision making, critical thinking, delegation, and community partnership
• Strong interpersonal and communication skills required including the ability to hear, read, write, and speak English
• Must be computer literate and able to utilize Microsoft Office and general POS functions
• Ability to work calmly and effectively under pressure and remains flexible in completing tasks to meet the needs of the business
• Strong interpersonal skills
• Expert time management and project organizational skills
• Ability to work on multiple projects at once, in a fast-paced dynamic work environment
• Strong oral, written, and verbal communication skills
• Self motivated with flexbility and adaptability
• Must be able to reach, bend, balance, and carry/lift up to 25-pounds

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by Team Members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of Team Members assigned to this job.

The Piada Group is committed to equal opportunity for all employees and applicants. We do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon the successful completion of a background check, as applicable and permissible by law.