Marketing Manager

ORGANIZATIONAL CONTEXT: The Seed Company is a Vision 2025 organization committed to Bible translation through national translators in creative partnerships. Seed Company seeks to work where it is evident that God is working and where the uniqueness of its vision makes it most feasible for The Seed Company to be involved.

VISION: God’s Word transforming lives in every language in this generation.

MISSION: To accelerate Scripture translation and impact for people without God’s Word through Great Commission partnerships.

VALUES: Honoring God in all we do, valuing individuals and relationships, partnering effectively, encouraging creativity and innovation, and managing for quality results.

SCOPE: The Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote Seed Company. This individual will construct a cohesive content and marketing strategy with a focus on maximizing content and aligning Seed Company brand narrative to themes, personas, marketing calendar, deliverable to support an omni-channel experience and journey.

ESSENTIAL FUNCTIONS: 

·    Cultivate and set marketing strategies targeted at driving advocacy, traffic, engagement, generating leads, building brand awareness and that addresses both business goals and audience needs. 

·    Work in mutuality with Design and Communications teams to bring cohesive strategy to creative, messaging, and brand.

·    Collaborate with project manager(s), design, and communications team leads 

on research activities, strategy sessions, ideation, design, and testing of new product concepts.

·    Plan and execute seasonal marketing themes and communications for investor audience(s) and distill progress results to apply data-driven insights to future content strategies.

·    Design, build, and maintain marketing initiatives for specific investor audience(s).

·    Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

·    Identify trends and insights, and optimize spend and performance based on the insights. 

·    Developing a solid understanding of the target audience through online and traditional market research.

·    Working with team leads to define and present research findings to Experience domain directors. 

·    Brainstorm new and creative growth strategies with Creative Director and other functional team leads.

·    Plan, execute, and measure experiments and conversion tests.

·    Collaborate with internal teams to develop optimized investor experiences.

·    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

·    Leverage analytics tools to measure success, present opportunities, and support decision-making.

·    Stay abreast of changing digital marketing technologies, and corporate, organization, and industry standards.

·    Aspire to be a leader and mentor; challenge, grow and mentor peers and contribute to fostering a collaborative team spirit.

OTHER DUTIES: 

•    Attend and participate in a variety of meetings as directed and maintain the required level of knowledge about operating procedures, requirements, processes, and policies.

•    Lead (in partnership with Project Manager) or participate in projects or task force groups which focus on issues having an organization-wide impact.

•    Perform or assist with any assignments as required or directed.

SUPERVISORY RESPONSIBILITY:

•    None

WORK ENVIRONMENT:

This job operates in a professional office environment.

PHYSICAL DEMANDS:

Occasional exertion up to 10 pounds, lifting a box of paper, moving chairs, tables and sliding doors. 

TRAVEL:

Domestic travel is expected, one week a year.

QUALIFICATIONS: 

•    Strong faith in Jesus Christ as Savior; God honoring lifestyle.

•    Passion for the Word of God and provision of the Word for every people group.

•    Championing Seed Company’s vision, mission, and values.

•    Requires a Bachelor’s degree or equivalent experience.

•    Requires at least 5 years of experience in digital marketing.

•    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

•    Experience in optimizing landing pages and user funnels.

•    Experience with A/B and multivariate experiments.

•    Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

•    Working knowledge of ad serving tools (e.g., DART, Atlas).

•    Experience in setting up and optimizing Google Adwords campaigns.

•    Strong analytical skills and data-driven thinking.

•    Up-to-date with the latest trends and best practices in online marketing and measurement.

•    A strong portfolio of work demonstrating marketing skills and breadth of work.

•    Creative inventor with the ability to articulate big and breakthrough ideas.