What are the responsibilities and job description for the Marketing Analyst position at TheWrap?
Full time
Location: West Los Angeles, California
Location: West Los Angeles, California
TheWrap has an incredible opportunity in our fast-growing sales and marketing world:
Are you creative with an eye for detail? Do you love entertainment and want the chance to work on top tier content to build partnership, engagement and drive revenue? Do you dream of building a career in marketing? Do we have a job for you!
TheWrap is looking for a Marketing Analyst who is equally creative and organized, a true partner to the sales team, eager to deliver ROI for clients, understands the entertainment industry landscape, and has a passion for film and television. Working with an all-star team, they will create and execute comprehensive plans working closely with sales, marketing and the creative teams along with cross-functional partners in business development, programming, editorial, events, product and social.
Responsibilities Include (but not limited to)
- Support the sales team and drive incremental revenue
- Develop sales materials & oversee annual media kit
- Brainstorm RFP’s with sales team and create related marketing materials
- Become an expert on TheWrap: events, product suite, editorial efforts, the industry
- Have a fundamental understanding of TheWrap’s audience using analytics to help identify new revenue streams
- Leverage tools (Google Analytics, Comscore, Parsely) to access audience and site information, analyze data and provide relevant recommendations
- Develop and manage campaigns for events, subscriptions and general brand awareness
- Creating go to market strategies for TheWrap’s portfolio of products.
Qualifications & Skills
- 3-5 years’ experience in advertising (all platforms), sales marketing, media, preferably in entertainment or publishing.
- Team player possessing a can-do attitude, a proactive, solution-oriented problem solver, with high energy and a good work ethic.
- Proven track record concepting, developing and delivering innovative marketing presentations (please provide examples of work)
- An exceptional writer, communicator and creative thinker
- Proven ability to work cross-functionally with internal and external stakeholders
- Ability to work in a deadline driven environment with excellent time management skills.
- Able to prioritize and multi-task, work under shifting department needs both independently and in a team environment
- Willingness to take on initiative and follow through on projects
- Thorough knowledge of Office Suite helpful (Word, Excel, PowerPoint, In Design)
- Experience with data, analytics and media industry reporting tools (Comscore, Google Analytics, Parsely, Adobe, etc.)
- Familiar and comfortable using: Google Creative Suite, Canva, Splash That (event marketing platform), Campaign Monitor (email marketing platform), Adobe Suite
- Knowledge of social media, online display advertising, email marketing, print advertising, and website/landing page best practices.
Qualified candidates should email their resume and cover letter to grace.flicker@thewrap.com
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