Product marketing specialist
Job Posting for Product marketing specialist at ThisWay
A partner is seeking a Product Marketing Specialist in Peabody, MA, responsible for drafting effective marketing communications, maintaining B2B marketing CRM software, posting on social media, assisting with new product launches, and copywriting.
Responsibilities :
- Develop and produce communications to enhance the brand and emphasize product capabilities.
- Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives.
- Interface with sales and product management for successful execution of marketing activities.
- Maintain data in the B2B marketing CRM software (Pardot / Salesforce).
- Draft communications for social media posting, perform various marketing activities, and copywriting.
- Develop a working understanding of the product line and its market relevance and competitive landscape.
- Support the Product Marketing Manager in establishing and evaluating marketing strategies and plans.
- Monitor industry-wide trends in digital marketing and stay abreast of new tools and technologies.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a STEM-related discipline from a four-year college or university.
- 2 years of experience in product management, eCommerce, business development, marketing communications, or digital marketing, preferably in a scientific / industrial products company, or equivalent combination of education and experience.
- Experience managing small projects from end to end within an established framework, including interacting with stakeholders, setting project timelines, and delivering projects to completion.
- Experience with Salesforce / Pardot desired.
- Graphic design experience (e.g., Photoshop, Illustrator, Corel Draw, In-Design, Quark) preferred.
- Experience / knowledge of e-design principles helpful.
Last updated : 2024-05-15
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