Marketer

Are you excited by the opportunity to bring your talent and experience to a world-class company that is market-leading for both content and technology? Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For’ across a broad range of categories?

Are you someone who wants to make an impact in your marketing organization? Do you love working with other savvy marketers and want to lead change with your strong digital marketing and data analytics background?

We are seeking a dynamic Marketer to join our Global Print marketing team that supports our Legal and Tax businesses in the United States, Canada and United Kingdom. In this role, you will leverage innovative digital marketing tactics like email and digital paid media with a focus on planning and executing integrated, multi-channel digital marketing plans that fulfill marketing strategies. You will collaborate closely with your teammates and internal partners, and play a central part in building customer centric, digitally driven campaigns to reach our marketing goals.

About the Role

In this opportunity as a Marketer, you will:

• Strategically develop, implement and project manage digital marketing campaigns that align with quarterly business priorities driving online estore sales through email, paid search, paid display and paid social media channels.
• Develop campaign marketing content; email, website, ad copy, product positioning, social media copy, and other product-oriented marketing information.
• Draft creative and project briefs for new projects and initiatives with all campaign details including target audience segmentation and persona information, copy/messaging, and timing to manage projects with partners like the creative studio, email automation team, digital paid media team, business segment partners like the product team, and more.

• Regularly, track, analyze, report campaign/tactic performance by pulling Adobe Analytics and Tableau reporting to provide optimization recommendations - creating PowerPoint presentations and presenting to partners.
• Conduct AB tests across multiple digital marketing campaigns and tactics to improve KPI’s and performance.
• With a positive ‘can do’ attitude, regularly bring forward best practices, new digital marketing trends and industry insights to enhance campaigns, marketing strategies/plans and drive estore sales.
• Actively participate in team and cross-functional go-to-market meetings.
• Manage campaign spend against budget.

About You

You could be a fit for the role of Marketer if your background includes:

• BA, BS degree (in marketing field preferred) or equivalent experience
• 2 to 4 years’ marketing or related experience
• Strong knowledge of marketing strategy, digital B2C campaign planning, project management execution, and data analysis skills leveraging Adobe analytics
• Customer-first growth and development mindset that uses creativity and marketing experience to develop new, more effective, and efficient marketing approaches
• Proficient in web and data analytics and reporting platforms such as Adobe Analytics
• Self-starter and can juggle multiple priorities in a fast-paced and dynamic environment  
• Positive attitude, adaptable to change
• Team player, collaborative

What’s in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Hybrid Work Model: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.