What are the responsibilities and job description for the Creator Strategist - Tech position at TikTok?
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
TikTok’s Creator Solutions team is committed to promoting innovative, creator-led marketing solutions that allow brands to succeed on our platform. Our team needs an inventive, high-EQ
influencer marketing guru focused on the Tech vertical who can bring these advertisers’ visions to life with exciting, memorable sponsored content. This Creator Strategist will work under the Enterprise Solutions Lead within Creator Solutions, working on the team that is charting a new path for the world’s top advertisers to grow their businesses via creator partnerships.
Candidates must have experience working with social influencers in a commercial context and be prepared to explain how they’ve convinced advertisers to embrace creators as true marketing
collaborators. They should be equally comfortable answering campaign performance questions from a marketing director as interacting with social stars on Zooms and group chats.
Responsibilities:
At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
TikTok’s Creator Solutions team is committed to promoting innovative, creator-led marketing solutions that allow brands to succeed on our platform. Our team needs an inventive, high-EQ
influencer marketing guru focused on the Tech vertical who can bring these advertisers’ visions to life with exciting, memorable sponsored content. This Creator Strategist will work under the Enterprise Solutions Lead within Creator Solutions, working on the team that is charting a new path for the world’s top advertisers to grow their businesses via creator partnerships.
Candidates must have experience working with social influencers in a commercial context and be prepared to explain how they’ve convinced advertisers to embrace creators as true marketing
collaborators. They should be equally comfortable answering campaign performance questions from a marketing director as interacting with social stars on Zooms and group chats.
Responsibilities:
- Research and synthesize industry-specific best practices for creator partnerships and disseminate via internal and external docs & collateral
- Plan and moderate creator-led workshops to better educate Tech brands on how to succeed on TikTok
- Lead strategic marketing activations with TikTok creators from start (recommending creators) to finish (publishing content) for prioritized Tech clients
- Partner with TikTok sellers to strengthen relationships with top Tech accounts and support upfront marketing agreements via innovative creator strategies
- Coordinate with Creator Partnerships team to understand relevant creator communities and emerging trends affecting the Tech vertical
- Assist Legal and Operations team in creator contracting & payment process
- BA/BS degree
- 4-6 years of relevant experience working with social influencers for marketing or advertising purposes
- Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs
- Experience presenting to brand and ad agency clients
- Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc)
- Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable
- Entrepreneurial thinker who will recommend business improvements before being asked for fixes
- Experience running creator marketing programs for leading Tech brands (please indicate on resume or cover letter)
- Experience creating content on TikTok (please give TikTok handle)
- Fluency in multiple languages (please indicate on resume or cover letter)
At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
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