What are the responsibilities and job description for the Head of industry cpg position at TikTok?
Responsibilities
Company Overview :
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us :
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team :
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
About the Role :
The Head of Industry serves as the business leader responsible for driving revenue for the CPG Care Vertical advertisers on TikTok.
The Head of Industry will develop the go-to-market strategy, prioritize key marketing narratives, and lead a team of sales leaders to deliver revenue targets.
They will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth.
Responsibilities :
- Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential
- Prioritize sales narratives that reflect the needs of the vertical
- Deep understanding of product to drive enhancements to unlock revenue
- Bring a consultative approach that will align around a Customer First methodology
- Provide thought-leadership and mentorship to your team on overall account planning
- Develop and maintain a strong understanding of key vertical market trends and customer opportunities
- Develop and lead a national sales team of people managers and individual contributors
Qualifications
Minimum Qualifications :
- 10 years of experience in digital advertising, ad sales, performance or brand marketing
- 3 years of managing individual contributors and people managers
- Willing to work in New York, NY with extensive travel across the country
Preferred Qualifications :
- Strong knowledge of CPG Vertical marketing, sales strategies, product catalog, content management, and operations
- Experience managing people managers of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to recruit and retain top talent
- A proven penchant for creative problem-solving
- Proven track record of high-level negotiation and exceeding sales targets
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2
Last updated : 2024-08-30
