Senior Analyst, Paid Media

Description

About Titan Brands

At Titan Brands, the focus is simple — it’s about people. Our mission is to provide customers easy access to premium products without the premium cost. As an eCommerce company, we’ve grown from one brand with a handful of products to three brands with nearly 3,000 products including tractor and skid steer attachments, fitness equipment, and outdoor products. As we expand our innovative product offerings, we’ve stayed focused on providing world-class customer service and leading-edge eCommerce capabilities. 

What it’s like to work here

Our employees thrive in a fast-paced environment. They share a start-up mentality and a passion for growth — both for the company and for their careers. Titan Brands employees are committed to our brand promise and to our customers. We know our team members are critical to our growth, so we empower them to work independently, promote open communication, and foster a culture that embraces change. Our employees have more than a job with us, they have a place to build their career. 

Position Summary

As Senior Analyst, Paid Media, you will play a pivotal role in maximizing the effectiveness of our digital advertising campaigns across various platforms including Google, Meta, Bing, Amazon and more. Your primary responsibility will be to analyze ad account data to identify trends, insights, and opportunities for optimization. By leveraging your analytical skills and deep understanding of digital advertising platforms, you will guide decision-making processes to ensure optimal allocation of ad spend and drive measurable business results. 

Essential Duties and Responsibilities

• Conduct daily, weekly and monthly, in-depth analysis of ad performance across platforms including Google, Bing, Meta, Amazon, eBay and Walmart.
• Deliver data-driven insights and strategies that maximize ROI and drive business growth.
• Monitor and report on key performance indicators (KPIs) to evaluate campaign effectiveness.
• Identify trends and anomalies in campaign data to inform optimization strategies.
• Develop and implement advanced attribution models to accurately measure the impact of different marketing touchpoints on customer journeys.
• Collaborate with leadership to plan, manage and allocate seven-figure paid media budget.
• Closely monitor budget pacing 
• Act as the daily point of contact between Titan and our paid media agency partners while ensuring strategic alignment.
• Deeply understand the strategy and tactics being deployed by our agency partners while being able to ask critical questions.
• Work cross-functionally to plan and execute product launches, sales, and other promotional initiatives through paid media.
• Manage paid advertising calendar to ensure agency partners have the assets they need for success.
• Ensure brand standards are upheld across all paid media touchpoints.
• Prepare executive level updates and report weekly on the performance of paid media channels including drivers of change and future outlook.
• Stay on the cutting-edge of paid media strategy and best practices by reading blogs, attending webinars, and otherwise consuming all relevant educational content.

Requirements

Required Skills and Experience

• Deep understanding of E-commerce business mechanics
• Strong data analysis ability through tools like Google Analytics (Domo, Tableau or other BI tool experience strongly preferred)
• Proficient at Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Ability to work well independently and in a team setting.
• Bachelor’s Degree in Marketing, Advertising or similar field or relevant work experience
• 2 years' experience at a retail-focused brand or agency

Reporting:

• Reports to: Director of Digital Strategy

When and where do we need you?

• Job Location: Memphis, TN (Onsite)
• Job Type: Full Time/Exempt

 Benefits:

• Medical, dental, and vision insurance
• Employer-paid employee medical premiums
• 401(k) plan with company match
• Paid holidays and generous Paid Time Off
• Onsite employee gym
• Catered lunch and 3pm closures every Friday