Digital Marketing Manager

Job Description

Toft Dairy is hiring a Digitial Marketing Manager. This is a full-time position working Monday - Friday, 8 AM to 4:30 PM. Toft Dairy offers our employees a rewarding environment as well as opportunities for personal and professional growth. We offer a One-Quality One-Team vision inspired by a supportive management team and family-oriented, owned and operated environment. The ideal candidate has a strong work ethic, values commitment to the workplace and personal accomplishment. Toft Dairy offers a competitive compensation package to include 401(k) retirement plan, company paid short-term, long-term, life and accidental death & dismemberment insurance. After successful completion of a 60-day probationary period, you will be eligible for Medical Insurance with Rx Drug Coverage. Upon completion of 90-days of employment, Supplemental Insurance for vision and dental, etc. are offered through Principal and/or AFLAC. 401(k) with Company Match is offered on the first day of employment with a company match after completing 6 months.

Responsibilities:

• Work with management to translate Toft Dairy strategic vision into winning outcomes through website content creation, design and development.
• Work in conjunction with Toft Dairy social media manager and management to promote our brand strategy and Toft Dairy company initiatives.
• Blend web marketing and social media marketing strategies to ensure vibrant, consistent messages across all platforms.
• Lead the maintenance and enhancement of the Toft Dairy website to deliver a high-quality and engaging user experience.
• Utilize web analytics and other tools to effectively position the Toft Dairy website and social media platforms to deliver content that support company marketing objectives.
• Consult with the various Toft Dairy colleagues and departments and IT to assess processes and recommend improvements to meet company goals.
• Execute daily web and social media content, design and brand messaging.
• Research products, technical upgrades and enhancements for integration into the website and social media platforms.
• Perform other functions as assigned to support day to day operations.

Skills and Abilities:

• Four-year college degree from accredited college.
• 3-5 years experience in online Marketing/Communications or Web Content Management.
• Strong writing, editing, graphic design and communication skills; able to communicate complex topics clearly and creatively from a variety of sources.
• Additional skills and experience in photography and videography welcomed, creative spirit desired
• Experience with the Adobe Suite of programs and examples of content created.
• Ability to interact effectively with leadership and multiple departments to develop business plans and present recommendations effectively.
• Ability to prioritize projects and manage multiple assignments to timely completion.
• Oversee the development and designs of product packaging artwork to ensure consistency across all product lines.