Manager, Marketing

Are you someone who enjoys collaborating across sales, product, and analytics to measure and optimize a company's impact on customers? Do you get excited thinking about how a marketing campaign directly impacts business results? Are you looking for an opportunity to join an early stage startup in a foundational role?

Tomo is seeking a creative data & customer driven marketer to help bring the Tomo brand to life. You will have your hands in projects across all of marketing including agent and homebuyers communication via nurture campaigns, helping build Tomo into the most trusted mortgage brand in the industry.

This role is based in our Stamford, CT office Monday - Wednesday, and is remote-optional Thursday & Fridays.

• Drive consideration, engagement and conversation with customers by developing a world class lifecycle program that keeps Tomo top-of-mind with homebuyers.
• Audit the current channel mix and determine the most efficient and effective path to communicating with our partners and customers
• Partner with sales, operations, product, and design to ensure a holistic and cohesive customer experience throughout the customer journey
• Develop, lead, and oversee all strategy creation and planning for email and SMS databases to increase new customer engagement and re engage churned customers
• Identify trends and areas of opportunity across different segments, generate data-driven hypotheses and iterations within campaigns.
• Define how to establish and track the health of channels through regular reviews of content performance, mitigating immediately when health declines
• Build and manage weekly monthly marketing channel performance data, with our data team, to create recommendations on ways to further optimize for scale
• Collaborate with data science, product, and engineering teams to define requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
• Be the expert on customer nurture to drive understanding of impact and identify areas of opportunity for greatest impact.
• Communicate with cross-functional partners and leaders to share performance, insights, and new opportunities.

• Understanding marketing and sales funnels and customer journeys
• Navigating HubSpot, or a similar CRM system
• Using your deep knowledge of a customer journey to effectively market with mortgage industry best practices
• Digital product branding
• Experience executing and managing communication and sales campaigns through major email service providers (Hubspot & Iterable strongly preferred)
• Transforming data into insights, with a continuous desire to improve performance
• Conversant in the latest digital creative trends and techniques, with informed opinions about when and where to utilize based on various objectives.
• Bringing a problem solving and "no job is too small" mindset
• Problem perception and self starting- we value ludicrous speed

• Experience working in a small/startup environment
• Direct experience in the real estate and/or mortgage industry with a deep understanding of effective marketing tactics and channels in the space
• Experience writing and designing customer-facing e-mail and SMS content that is on-brand, relevant, and tailored to a specific customer segment/experience.
• 5 Years within marketing or social roles

Our expected annual compensation for this position is between $105,000 - $120,000.