Social Media Marketing Manager

ABOUT US

The Social Media Marketing Manager will lead the creation and implementation of social media marketing strategies aimed at expanding brand awareness, building our online (and through it, in-store) community, and bringing the joy of CDMX to the US. They will oversee digital marketing partners, social brand partnerships, and our digital footprint. We are looking for someone who is as big of a nerd about food as they are about building social strategy and who genuinely loves making content and brand building online! You should have experience in running a social media account, producing content, and writing copy, but also be excited to learn and grow your digital marketing experience.

KEY RESPONSIBILITIES:

• Monitor social media trends and customer feedback, and respond promptly to inquiries and comments.

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  Email Marketing:

• Develop and execute email marketing campaigns alongside social campaigns to engage with existing customers and drive new user acquisition
• Manage the email database, segment subscribers, monitor and optimize campaign performance.

• Create compelling and personalized email content, including promotions, newsletters, and event invitations.

• Monitor email marketing metrics such as open rates, click-through rates, and conversion rates, implementing data-driven strategies to enhance campaign effectiveness and ROI.

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  Digital & Advertising:

• Oversee and maintain all digital platforms, including but not limited to, the official website, social media channels, Meta/Google business pages, Delivery Platforms, Yelp, Trip Advisor, and others to ensure content accuracy and a seamless user experience

• Maintain a central digital calendar reflecting all owned campaigns and initiatives to collaborate cross-functionally with other departments on events and promotions

• Oversee promotion execution on delivery platforms like DoorDash or UberEats

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  Loyalty Program Management:

• Oversee the loyalty program, including member acquisition, retention, and engagement strategies.
• Develop creative initiatives and promotions to drive loyalty program participation and customer satisfaction.

• Analyze loyalty program data to identify trends, preferences, and opportunities for improvement.

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  Performance Monitoring and Reporting:

• Track and analyze key performance metrics across all digital marketing channels.
• Generate regular reports to evaluate the effectiveness of campaigns, identify areas for improvement, and provide actionable insights.

• Stay informed about industry trends, emerging technologies, and best practices

WORKING CONDITIONS: The working conditions described below are representative of those a team member encounters while performing the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job.

• Small to medium office or shared workspace

• General Office Hours with the expectation to respond to email outside of office hours

• We operate in a hybrid work environment that offers up to two remote days per week, provided standards are upheld to the highest degree with respect to output and deliverables. Additionally, the employee must be available for meetings remotely when they are not physically in the office

• Health (premium paid in full for employee), Dental & Vision insurance plans
• Competitive base salary eligibility to participate in corporate bonus program
• Vacation & Wellness time
• Commuter Benefits, & Flexible Spending Accounts
• 401k match*
• 6 weeks paid parental leave*
• Career growth & development
• Daily tortas, tacos, guac & more!

• depending on eligibility

• 2 years experience in managing a brand social media account, preferably in the food beverage industry
• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Exceptional written and verbal communication skills
• Creative mindset with a keen eye for design and storytelling
• Strong knowledge of digital platforms, including websites, mobile apps, and social media channels
• Proficiency in email marketing platforms, customer relationship management (CRM) software, and marketing automation tools
• Familiarity with digital advertising platforms, such as Google Ads, Facebook Ads, and display advertising networks
• Strong project management and organizational skills, with the ability to multitask and meet deadlines in a fast-paced environment

• Demonstrated ability to work collaboratively with cross-functional teams and manage external partnerships

• Fluency in Spanish preferred but not required