Marketing Director

Employment Type: Full-Time

Reports To: Administrator
Status: Non-Exempt

Supervises Others: Yes

Job Summary:

The Marketing Director will lead the development and execution of comprehensive marketing strategies aimed at increasing patient engagement, brand awareness, and overall practice growth. This role requires a strategic thinker with a strong background in healthcare marketing and a passion for dermatology.

Essential Duties and Responsibilities:

• Develop, implement, and maintain a comprehensive marketing plan that aligns with the overall goals of Total Dermatology
• Set measurable objectives and key performance indicators (KPIs) to gauge the effectiveness of marketing initiatives
• Analyze the effectiveness of marketing campaigns using metrics, feedback, and reports to continuously refine strategies for better results
• Collaborate with physicians and management to ensure marketing goals are met
• Develop and maintain Total Dermatology’s brand identity across all channels, ensuring consistency in messaging and visual elements
• Oversee the creation of marketing material, including brochures, newsletters, and promotional materials to enhance brand visibility
• Oversee the creation of relevant, engaging content for Total Dermatology’s social media platforms and educational materials to promote dermatological health and services offered
• Design and execute digital marketing campaigns utilizing search engine optimization (SEO), email marketing, and social media strategies to attract new patients
• Manage Total Dermatology’s website, ensuring it is user-friendly, engaging, and optimized for search engines
• Create initiatives that encourage patient referrals and retention, such as loyalty programs or special events
• Build relationships with local businesses, healthcare providers, and community organizations to increase referrals and collaborative marketing opportunities
• Develop and manage the marketing budget, ensuring cost-effective spending and a positive return on investment (ROI) for marketing initiatives
• Control and approve the use of the company’s logo
• Perform other duties, as assigned

Qualifications:

The following requirements are representative of the knowledge, skill, and / or ability required to perform the essential duties. The candidate selected for this position must meet the following qualifications and be able to perform each duty satisfactorily. Reasonable accommodations will be considered for individuals with disabilities to perform these requirements.

Education and / or Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred
• Valid Driver License is required
• Minimum of 5 years marketing and public relations experience is required
• Proven track record of managing successful marketing campaigns and achieving measurable targets is required
• Medical and / or Dermatology experience preferred

Communication Skills

• Ability to communicate in a professional manner, both verbal and written
• Ability to read, analyze, and interpret documents pertaining to various medical, treatment, and surgical matters
• Reasoning Ability
• Ability to apply medical or scientific logic to situations as needed.

Physical Demands

• The duties of this position require the employee to sit, stand, and walk for prolonged periods of time.

This Job Description is intended to describe the general nature and required work to be performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Total Dermatology is an Equal Opportunity Employer.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 4 years (Required)
• Dermatology or Medical: 1 year (Preferred)

Work Location: Multiple locations