What are the responsibilities and job description for the Marketing Manager position at Total Home Roofing?
Marketing Manager
The marketing manager is responsible for planning, managing, and tracking of marketing campaigns and lead generation activities. This position reports directly to the director of marketing and will take a lead role in social media management, strategic palnning, market research, and reputation and review management.
To be successful in this role, you should have hands-on experience with coordinating marketing and communications strategies, should be familiar with marketing data tools and reporting, and be able to turn creative ideas into effective advertising projects.
Marketing Manager Job Responsibilities:
- Contributes to marketing strategy by studying economic indicators, tracking changes, identifying customers and their current and future needs, and monitoring the competition.
- Obtains market share by developing marketing plans and programs for each product and directing promotional support.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Provides marketing information by answering questions and requests.
Education, Experience, and Licensing Requirements:
- Bachelor’s degree in marketing or a related field
- Proven working experience in marketing, direct experience supporting
sales teams a plus
- Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaigns
- Solid knowledge of website and marketing analytics tools.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major
search engines
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience in planning and managing marketing campaigns and events
- Strong experience with managing social media
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 6 years (Required)
- Digital Marketing Occupations: 6 years (Required)
- Digital Lead generation: 6 years (Required)
- Social media marketing: 6 years (Preferred)
Work Location: One location