Digital Marketing Communications Lead

Responsible for all our digital communications channels, including strategy, planning and implementation. This role plays a pivotal role in driving traffic to our channels and planning and executing digital customer communications which enhance our brand and provide considered, creative and effective end-to-end customer journeys.

KEY RESPONSIBILITIES

• Driving the strategy and hands-on execution of all digital channels for customer activations, in line with business goals and priorities, including email automated programs
• PPC, Social (paid and organic), & SEO
• Create and execute personalized marketing campaigns and orchestration of marketing channels to drive traffic to our brand’s digital channels, ensuring an on-brand experience
• Managing multiple marketing channels including email, performance media and referral, providing direction on brand objectives and ensuring they deliver in budget and on time
• Reporting performance of digital marketing campaigns and assessing against target ROI and KPIs while providing feedback to senior managers
• Working cross-functionally with marketing, content, and design teams on campaigns
• Perform build of emails in the Salesforce Marketing Cloud/ExactTarget email platform for delivery to customers, maintain and follow campaign production schedules, perform quality assurance, link checks, and track approvals through the approval process, making any corrections
• Being the go-to for all things digital marketing and keep abreast of industry trends to keep Concierge Sales at the forefront of digital marketing for our current and prospective customers

QUALIFICATIONS

• 3-5 years’ experience in similar digital marketing role
• Bachelor’s Degree Digital Marketing, Journalism, Brand Marketing, Wine Sales Management or related field
• Experience of working directly within email platforms and marketing automation, Facebook business manager and google analytics and comfortable with setting strategies and being hands hands on with the delivery
• Excellent knowledge of current digital environment and trends, understanding of best practice for each channel
• Track record of delivering and executing digital marketing campaigns that meet brand and commercial objectives
• Proven Email Marketing experience, having spent time managing CRM strategy and campaign management – ideally with working experience of email marketing software
• Strong grasp of customer segmentation and techniques to cost-effectively drive customers through the acquisition, conversion, retention funnel
• Excellent understanding and experience of managing Social Media (Paid and Organic), PPC and other paid digital media and experience with Google Analytics, reporting on conversion and return on investment
• Strong analytical skills to interpret raw rata to manage budgets, optimize spend and identify opportunities across key performance channels
• Project management experience, with an ability to motivate a team and bring people together to achieve a common goal
• Ability to collaborate, inspire and motivate other colleagues internally with a proactive and enthusiastic approach to dive in and pick things up quickly
• Excellent organizational skills, the ability to multi-task, priorities and problem solve - as well as identify and implement the best processes for the wider team to work to Experience with luxury retail brands; wine knowledge not essential but a willingness to learn is ideal

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More.Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.